Why You Need Content For Your Site And Social Media?

There is no doubt about the fact that unique and attractive content is an essential part of your website and social media profiles. Excellent content, along with a well-thought out social media marketing strategy, will help your website stand out in the crowd and attract more users to your brand.

Initially, it may seem a straightforward and smooth process to write content for your website as you have to add a few pages and blog posts to your website. In actuality, the writing process is time-consuming and even exhausting to some people. Your content must be adequately planned and written for your site and social media page. You need to content to draw the right viewers in.

The quality of content primarily determines the success of a website. Other factors like design, theme, multimedia, and any others that influence the website play a secondary role. The content on your site should be done with aftermarket research and follow a reliable keyword research plan.

Content Is Used In All Things

It should go without saying that content is the most critical part of the web because it is used everywhere and for everything. Compelling content is important to increase ranking and traffic of your site. Some of the advantages of different types of content are:

• Good content increases click-throughs
• Unique and engaging web content increases the ranking of the site and improves conversions
• Attractive content like stylish images with authentic written information is necessary for good social media marketing
• Content of blog posts that is captivating maintains readers interest.
• Verified and accurate content establishes trust and bonds with customers, brands, and other companies.

Content Builds Trust

Content is one of the many ways to exhibit your business’ integrity and credibility. As a result, the audience will begin to trust your products or services, and sales will increase. By producing great content thhat reassures the customers that you're the real deal, you can set your brand apart and attract more consumers.
Building trust through good content is an excellent content marketing strategy which can be implemented in the following ways:

• Ask a renowned person related to your industry to write for your website.
• Try to get a guest post on a respected newspaper, magazine, or blog.
• Ask customers to give feedback on your website and social media accounts.
• Hire an influencer to promote your product with your content. Nowadays, many social media influencers, especially on Instagram, are doing this kind of promotional activities.

Content Creates Loyal Customers

Regular updates are necessary on your website, so providing free information to the audience of your website and social media accounts builds loyalty among the customers. If you provide valued content to your audience, they will be happy with your brand as their time spent in your business will not be wasted. As a result, whenever you publish content, your followers will keep checking in with your site and social media.

Content is important for SEO

Google’s algorithms of SEO have evolved a lot in the past few years. They have become more determined in removing any bad quality content from the top SERPs and keeping the best quality content on the top. Search engines, like Google, are continuously updating their algorithms and crawling the web to improve the quality of the search results for the user.

Google rewards fresh and up-to-date content. Hence, it is important to keep uploading new content on your website and updating the existing content as well to maintain a firm grip on the SERPs. Moreover, search engines penalize the pages which are full of keywords and using a single term too many times. It is important to produce SEO-optimized content for better ranking of your website.

Content on Social Media Improves Customer Service

Social media has bridged the gap between businesses and consumers. You can give instant replies to any of queries or feedback of the customers on social media. With time and proper social media marketing strategy, the business social media pages expand their reach and can connect with more potential customers. However, it is only possible if the content on your social media profiles is exceptional and attractive for your targeted audience.

If you are interested in producing great content for your website and social media accounts, it doesn't have to be hard. The process can easily be outsourced and automated. Programs like Robot Author are available to help.

A Unique Way to Increase Your Customers Spend Per Sale: The Value of Offering A Gift With Purchase

Offering a free gift, with a purchase over a certain amount (or just with any particular item), is a great way to encourage people to buy from you, but also to spend more per sale if they have to spend a certain limit. A great way to take this strategy a step further is to make your free gift a sample of other products you want to promote, or a new product you want to encourage your customers to try so as to buy in the future.

For example, beauty brands use this strategy regularly, and to great effect, offering a selection of sample size beauty products in a cute looking case, when spending over $50, $70, $100, etc. in one transaction. Not only does the free gift encourage their customers to buy more beauty products in one transaction, it also allows them a chance to introduce their customers to new products or items they may not have bought previously, without the chance to try them first.

A twist on this method that we used with great success in building a couple seven figure businesses was to offer a free gift in exchange for signing up for a monthly membership program as an upsell. It dramatically increased the conversion rates (by many, many times over). However, the key there was to have the perceived value of the bonus be more than their total investment for the first month. That makes them feel like they’re getting a no brainer offer that they’d be dumb to turn down, yet it gets them into your recurring money maker where many of them decide to stay to make you even more over time. The bonus here has to be of real value to them, which is why we often times would include a physical item as a bonus even for a digital membership program.

Look at what you can offer as a free gift to customers when they spend over a certain dollar amount in one transaction. This encourages your customer to spend more per sale and also gives you a chance to get customers trying new products, if you make those products your gift. Or put a little twist on that method and include a free gift with the purchase of any particular product you want to push, or even as a bonus to push them into a recurring membership site (physical products can work really well here for a bonus even if the main offer is a digital one).

For more great tips to increase your profits and make more money from your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How To Create A Better Funnel For Your Business?

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able to thrive in the market. Without a proper marketing strategy, a company will not be able to gain new customers and expand their reach.

Are you looking for tips and techniques to create better sales funnel for your business? If so, you are in the right place.

What Is A Sales Funnel?

A sales funnel is a marketing concept that provides a schematic of the process through which a customer goes through while making a purchase. The term ‘funnel’ is used as an analogy because most of the people who know about a business are its potential customers and represent the top, most significant part of the funnel. This might also be described as your “warm market” and may include those who are on the fence about your brand, or barely even giving it a thought. These people are on top. The people who can be described as committed customers are likely much fewer than those who are simply familiar with your brand. They represent the bottom part of the funnel.

The following are the five essential steps in constructing an excellent sales funnel for your business:

1. An Attractive Landing Page

The landing page of your company’s website is the first and best chance of impressing your potential customers. It should reflect the best qualities of your business and convince the customers to utilize your products and services. An excellent landing page is the one that will encourage the readers to sign-up for updates or notifications from your website. In this way, you can establish a regular and continuous interaction with your potential customers, allowing you to work them into different parts your funnel.

2. Give Front-End Offers

An enticing front-end offer should be made clear and visible on the front page of your website. The offers should be adapted to the market’s requirements, consumers mindset, and modern marketing trends. This strategy is often called the "pre-selling" as at this stage of the funnel; you are convincing your potential customers to buy your products or services.

3. Add Back-End Offers (Upselling)

An option of expanding the shopping cart should be provided to the customers at the back end. It means that the customers who have just bought or are about to buy a product or service from your business should be given the option of upgrading their order. For instance, you can create a unique offer that will provide even more benefits to the customers at an affordable cost. The strategy of upselling is often used in the funnels to enhance sales.

4. Downselling

The option of downselling is the opposite of the upselling strategy. The technique is essential in the selling funnel as it facilitates the customers' experience with your business. Many companies make the mistake of thinking downselling to be a failure of the business or as a negative step.

However, it is important to make sure people with strict budget constraints can utilize your services efficiently. The budget of your customers can keep changing due to many reasons, so your business should be considerate towards your customers by providing cheaper and reasonable offers, including the option of downselling.

5. Steady Marketing

The last important strategy of designing an efficient sales funnel is to keep your marketing steady. It is essential to follow up with your latest customers, take feedback from them, and make sure they are happy with your products and services.

To establish a good relationship with your customers, you can offer a rewards program for your customers. Different packages and offers can be introduced under this program which will keep the customers coming to meet a specific threshold of the program and get rewards from your business. Moreover, you will be able to keep the customers informed about new deals of the business and increase sales.

The five steps listed above are some of the many strategies that can be adopted by the firms to develop a better sales funnel. Other than these steps, every business should evaluate the type of their business and the targeted audience to select appropriate strategies to create a funnel for the business.

If you need help in marketing your business and creating a better sales funnel for your business, you can check out the BizFire's Free Funnel Maker & Analyzer program to get help in this whole process. It makes your funnel strategies so much easier.

How to market to B2B Lead

One of the most important things to understand is that leads are far more than just random people who might be interested in your business. A lead is someone who needs what your business has to offer. The only thing you should have to do is capture their attention and easily be able to convince them that your products and services supply that need.

The generation of high quality leads is the most important part of business-to-business(B2B) marketing. Solid leads ensure steady growth and income. Some of the most important straategies you can consider are:

Creating and Publishing High-Quality Content Regular

All the techniques and strategies to promote your business and generate more leads boil down to the one thing that is most important in any online presence, the content. It's true to say that content is the king in any regard. You must make sure that the material published on your webpage is high-quality, reliable, and engaging to your users.

High-quality content enhances the reliability and credibility of your business and further plays a huge role in expanding your customer base via better ranking on search engines. Make sure that your website is providing some insightful information to your visitors and is not dull in tone and writing style.

Regular and consistent content publication is also key in keeping customers engaged with your business and any of the latest updates associated with it. An informative, engaging, and entertaining piece of content will grab eyeballs and establish loyalty among customers.

Develop Referral Programs

Research has shown that B2B companies with good referrals programs have a 70% higher conversion rates and good sales as well. A satisfied customer will market your business to others via word of mouth. Referral programs are essential in the success of any business.

There are many ways of creating a good program. You can create referral codes that are easily customized and provide discounts to potential customers. It facilitates the marketing team of a company to determine the source of the majority of your leads and to learn how many of them are converting into loyal customers for your products or services.

Create an Optimized and Engaging Landing Page

The landing page of your business website must be able to captivate the users' attention via proper design and be stylish. You have to set it apart from competitors, so consider viewing their landing pages first.
The page should be optimized according to the SEO standards. Moreover, it's unnecessary to add all of your most generous offers and discounts on the landing page because research suggests that a grand, single offer is far more enticing to potential customers rather than aoverwhelming them numerous offers placed on the same page.

The goal of the business should be made crystal clear on the landing page. Your message about your products, services, and unique selling proposition should be unambiguous. The primary goal of an optimized landing page is to convert the users into leads, rather than conversions. Make the content exciting and engaging for the users and convince them of the importance and quality of your business.

Landing Page Forms

The forms used on a landing page should be clear, concise, and engaging, which makes it easier for potential leads to enter their information. In this way, you can create B2B leads and market your business successfully.

Marketing via Social Media for B2B Lead Generation

Social media has become an essential part of peoples' lives around the world. Such heavy use of social media means your business has a good chance of attracting people from social media platforms like Facebook and Instagram. Company pages on LinkedIn are also perfect for lead generation with professionals and entrepreneurs. Linkedin is an ideal B2B marketing platform. Such professionals often search LinkedIn for products and services as well as employees. Your business standing out on LinkedIn, could be a major key to success.

Marketing through social media is also crucial because businesses can interact with potential customers directly and answer their queries instantly. As a result, users are more likely to take interest in your business, following any new updates about it through social media accounts.

Social media advertising doesn't just work for consumer marketing models. Various platforms on social media, including Facebook, are becoming popular marketing tools for B2B leads.

Ads on these websites reach hundreds of thousands of people, sometimes more. They can be specifically targeted to a group of users based on their gender, age, and interests. As a result, many highly relevent leads can be generated this way.

Pay-Per-Click

Pay-per-click (PPC) is a highly efficient but expensive tool for marketing and lead generation. If your marketing is laser-focused on the target audience of your business, you are likely to generate plenty of leads via PPC. However, modern technology, like different ad blockers, can impede this process because it is also possible that some of your targeted users may not even view the ads if they are blocking them.

Automatated Programs

If you need help marketing your business and B2B lead generation, you might be interested in the Macroleads program for an easy way to generate successful B2B leads marketing. You can automate and streamline the process saving you time while simultaneous increasing the efficiency of your marketing.

How to Increase Your Conversions With This Simple Trick

There’s many strategies to increase conversions, but have you tried this one? Try ending your prices with a 7, .95, 5 or .95. Instead of charging $10, for instance, consider charging $9.97. Even though it’s only a few cents less, people seem to think that it sounds cheaper. Even on high priced items the same tricks can work. For instance, you’ve probably never seen a car advertised for $30,000. Instead, you’ll see it advertised for something like $29,995.

Amazingly enough, on that last example, some people will walk away thinking that the car is $29,000 in their head (even though they’re smart enough to know that it’s obviously $30,000).

In the past many marketers have used 9 or .99 to end the numbers in, but it seems that there’s been a growing trend lately that 7, .97, 5, or .95 seem to stand out even more and appear even less expensive. Crazy stuff, but it can definitely work. And it’s doubtful that you’ll miss those few cents after increasing your conversions.

So, consider adjusting your price points to end in 7, .97, 5, or .95 to make your prices seem cheaper and see how it helps increase conversions.

Looking for more tips and tricks to help increase your conversations? This tool shows you easy strategies to grow your conversation rate and help boost your business: BizFire's Free Funnel Maker & Analyzer.

Why Your Website Never Ranks Well

In terms of cost-efficiency, the most crucial method for attracting traffic to your website is through organic searches. They allow you to reach people who don't even know about your site initially but are searching for a specific product or service related to your website. The primary factor of the success in organic searches boils down to the ranking of your website on search engine results pages (SERPs).
There are a ton of factors that may contribute to your website may not be ranking well on search engines. Some of these reasons are:

A Slow Website

Millions of search results are available to the user as soon as they enter a keyword into a search engine like Google. With such a massive amount of data available on the Web, it's become challenging to hold users' attention for extended periods of time.

Pages that load faster not only provide excellent user experiences but also play a huge role in SEO ranking. Site speed is an official search ranking algorithm in Google that should be kept in mind during website development and management. If your website is not being ranked well, you must ensure that it can be loaded quickly on any desktop along with mobile devices. Mobile site speed is just as important.

Ambiguous Keywords and Title Tags

Ranking your website will become difficult; it is not clear to search engines what kind of products, services, and solutions you are providing to your users and their concerns. Content must be made clear. Make it easily understandable people, what they are reading. The use of appropriate keywords is a necessity in achieving clarity in your content.
Title tags are a crucial part of website ranking. Tags that start with a critical keywords perform much better than those in which the keyword is placed in different positions. Make sure that the title tags of your website are appropriate and work with the content of your website.

Similarly, many publishers make the mistake of writing an ambiguous descriptions and headings that are not related to the content of the page. As a result, such pages are penalized in the ranking.

Unoptimized Content

Content optimization is essential for the ranking of a website. It includes the optimization of the written content as well as images, audio, and other visuals used on a website. Many people use Google to search visual content, and if your website does not have optimized images, it is unlikely to be ranked high on the SERPs. High-quality images, videos, infographics, and other media content must be used to provide a good signal to Google for more top content ranking.

Poor Quantity and Quality of Inbound Links

Generally, a large number of links from other websites to your pages will ensure a high ranking of your website. The quality of the links also matters in this regard, so the links should originate from authority websites.
Irregular Publishing

It is not enough to just publish an optimized post on your website every week or so. Instead, the publishing should be regular and consistent to boost website rankings.

It has been shown that many websites are don't rank well because of irregular publications. Usually, SEO ranking experts suggest uploading at least two to three high-quality posts per week. Regular updates from your website help in engaging your audience, and the traffic will increase too.

The latest content on your sites makes it clear to search engines that you are still active on the website and working on it to make the content fresh and relevant. Moreover, the material should be adapted according to the circumstances of the publication time. In other words, stay up to date. This way, you're most likely to rank very high on search engines. Why? Because your page will provide relevant content about what's going on NOW.

SEO Practices are not being followed

SEO is one of the hottest topics in website management today. Many courses, books, blogs, and guides are available on the internet about the best practices of SEO. Having an SSL certification on your website, using suitable title tags, uploading relevant content, writing engaging meta descriptions, and implementing on-page SEO practices are some of the many latest SEO trends that increase the ranking of your website.

The focus of strong SEO is how content of your website will stand out in the search engines to ensure its ranking improves. If you've had trouble ranking your website, you probably haven't implemented good SEO practices.
If you have a website that's not seeing the ranks you desire consider programs like Web Fire. You'll be able to root out issues with your website and substantially improve its rankings in a fraction of the time and cost it would entail if you tried to go without.

How to Show Value and Position Your Price to Encourage Customers to Buy

One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers know you’re giving them a great deal and lots of value. A discount also has a psychological effect - we feel we are getting a better deal and are more likely to buy. Seeing that an item is discounted not only is an incentive to buy it now, it can also encourage new users to buy that might otherwise have not considered it.

For example, when listing your price, you might write: "$97 --- 50% Off Today!" This makes people feel they are getting a great deal, helps them justify the purchase to themselves and is more likely to push them over the line.

If you have several similar offers that are slightly better or more/less expensive than the other, instead of just listing off the benefits of each one next to their price, you can also not only list off the savings, but say “Good Deal,” “Better Deal,” and “Best Deal” next to each one (or “Most Savings” or something similar). Never assume that people will just do the math in their head and know which one is the best deal.

Think about how you can apply this to your business. Can you put a savings amount next to a price point (eg, “$97 --- 50% Off Today!)? This makes customers feel they are getting a great deal and can encourage customers to buy that may not have bought before.

After more tips to show customers the value of your product? For more marketing tricks and strategies, check out this book here: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How To Position Your Offer To Increase Sales

In many cases it can be a wise idea to offer multiple similar packages when selling something. However, instead of offering drastically different offerings, which might make your prospects hesitate more due to not being sure which option to get, you can offer similar options where the “value buy” seems like an amazing deal.

For example, let’s say that you’re selling an SEO service to help websites rank better. If your main offer is a done for you package for $997 where you fix up their site and offer some basic consultations for them too, that can normally seem like a lot of money to some people and can make them hesitate more on if they should buy or not. However, you could offer three options where the “basic” package is for $897 and only includes a report where you identify the issues but don’t fix it for them, the “most popular” package is for $997 and includes identifying and fixing all the issues on top of three free consultation calls, and the “elite” package is for $1,997 and includes everything in the most popular package but also includes unlimited consultation calls for a month.

What this does is that almost everyone thinks that the middle, “most popular” package is the best deal. It’s only a little more than the basic package, but it includes a TON of extra value. Whereas the “elite” package is twice the price but only has some extra consultation calls that most people think they’ll never use. All of a sudden people perceive the $997 option as being cheap and a great deal! The other options aren’t meant to necessarily get sales. They’re simply meant to help make your main offer stand out more.

And by literally writing something like Basic Package, Most Popular, and Elite Package next to the options, you can help them differentiate between them even more and gravitate towards the Most Popular one.

You just have to be crystal clear with them (in bold colors and / or graphics) what the best or most popular options are, and really make it seem like it’d be dumb not to go with the offer you want them to take.

This also has the added benefit of making your “most popular” or “best” option seem cheap when it’s only a bit more than your basic package. If you didn’t have your basic package, they might think that your offer is expensive, but when they see it as being only a tinge more than the basic, their mindset changes from “that’s too expensive!” to “that’s only a bit more than this basic offering here … what a deal!”

So consider offering multiple packages like a Basic, Most Popular, and Elite Package where the value of the Most Popular one seems huge in order to make more people gravitate towards it and see it as a crazy good deal.

For more great marketing and positioning tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How to Market Your Business

Businesses of any kind can be quite challenging. There is a lot of saturation and variation in different industrial sectors. It all requires careful research and cautiously formulated strategies. To ensure the success of your business, it is necessary to make your brand stand out from competitors through effective promotion strategies.

Here are the crucial steps in marketing your new business:

Conduct market research

Market research is a crucial component in establishing a marketing strategy for a new business. It includes collecting data about the market in which you are going to establish your business. The data is thoroughly analyzed to determine the needs and requirements of potential customers, prime locations for the business, and the estimation of the budget and pricing of the products and services.

Moreover, market research can also include sales predictions, monitoring latest market trends, and studying the business models of your competition to make sure you adopt the good strategies and discard the bad practices.

Market research can also include conducting surveys, focus groups, competitive analysis, and other valuable research tools.

Profile your target markets

It is inefficient to target a general audience to promote your products or services. Trying to shoot in the dark this way will consume tons of energy, time, and money. Instead, you should focus on a particular segment of society that you know would be interested in your business.

For example, expensive and luxurious items target the upper class, and so the promotion should be executed in a grandiose way.

Segmentation of the audience can be narrowed by numerous factors:
• Location
• Age, gender, income, profession, and qualification
• General lifestyle of the customers like social class and values.

Promote your unique selling proposition (USP)

The markets have become heavily saturated in different parts of the world with businesses of various kinds. However, every company usually has a vision and an aim behind it, which distinguishes it from its competition. A business must identify its unique selling proposition (USP) and promote it heavily among its expected customers to make sure they buy the products from you and not from your competitors. USP is the reflection of your business uniqueness, knowledge, and special skills.

USP of a business can be developed by keeping in mind the following things:
• What is the aim of your business?
• What is the unique thing about your products or services?
• Why should the customers come to you and not to similar businesses like yours?
• How are your products or services going to benefit the customers?

Develop your business brand

Every business, whether large-scale or small-scale, must have a brand that consists of an attractive logo, stylish design and colors, and a unique tagline that reflects your business and aim. A smartly designed brand will connect your customers immediately.

Select Marketing Platforms

There are many avenues in which you can promote your business. There is a myriad of options available for business marketing like business websites, social media platforms like Facebook, Twitter, blogging, flyers, posters, online giveaways, paid media advertisements, and, of course, word of mouth. Most of these options should be utilized by all new businesses for successful marketing in different sectors of society to expand the customer base.

Set Objectives

Every marketing plan must have a goal in mind. These goals should be specific, measurable, appropriate, and achievable within a time frame. A well-thought budget should be allocated to the marketing team of your business so they can utilize the resources available to them appropriately.

While setting the marketing budget, you should keep in mind that marketing is the backbone of your business and so the budget must encompass the following things:

• Development of the business website and its maintenance.
• Implementation of SEO strategies
• Branding which includes logo and flyer designs
• Advertisement printing
• Salary for the marketing team.

Establish a loyal customer base

Returning customers are one of the essential parts of any business. If your customers are satisfied with your products and services, they will keep returning to your business and generate good word of mouth. It is important to get feedback from your customers and keep improving and maintaining the quality of your business to encourage loyalty among the customers.

Monitor and review

Once you have started a good marketing campaign for your business, it is important to monitor the review of the marketing activities after a certain period of time to find out if your strategies are working or not.

Usually, businesses should review the marketing plan every three months. Once your company has established its roots in the industry, you can create a new plan or review the old one whenever a new product or service is launched. The review process includes assessing the sales, general perception about your business, and determining which marketing tool is working the best for your business.

Online Marketing Made Easy

If you follow these steps, you can market your business successfully. However, people with no experience in marketing and business might find some of these strategies to be overwhelming. Even if that's not the case you can get new leads using Domain Lead Pro.

How to Make More Money Without Having to Look for More Customers

It’s often a lot easier to sell to your current customers than to get a new customer. They already like and trust you and know your product/service works. Tap into that opportunity by looking at what else you can sell to your customers that compliments what they bought previously.

For example, if you have a resume writing service, you could go out to recent customers and also offer an additional service where you submit their resume to X amount of job ads and write a customized cover letter for each ad, and also submit their resume to several recruitment agencies.

One of our followers once had a tech business where he sold server management services, and he was asking me how to increase sales. After pointing out how it’s often much easier to sell to existing customers than get new ones, I asked him what kind of stuff or things his current customers seem to want or ask him for. As I suspected, they were often asking for things like websites, ranking help, etc. among other things. But to my surprise, he wasn’t offering any of these services (or even taking a cut from others he referred them out to). Months later I heard from him that he finally put my advice into action and said that he instantly saw a big boost in sales, and then months after that I heard that he increased his sales to something around 66% more with just adding a couple other offers that he’d approach existing customers on. He admitted that he wasn’t really even trying hard, and that if he gave it some more thought, he likely could’ve more than doubled his existing sales. That’s the power of selling to your existing customers with relevant offers that they likely already need!

Since your customers are going to be buying related products and services anyway, you might as well have them buy it from you! And even if you can’t offer the product or service directly yourself, you can easily reach out to those who can supply them and work out a commission deal for referrals. Reselling to your current customers is often a lot easier and less costly that trying to obtain a new customer. So try reaching out to your current and past clients with a complimentary offer to what they’ve bought in the past.

For other marketing tips on how to maximize revenue from your current customers, and refine your current sales funnel and offerings, check out this tool: BizFire's Free Funnel Maker & Analyzer.

How Outsourcing An Offer That You Sell Can Make More Money For Your Business

There’s only so much time in the day, and although it can be a great idea to add extra services that you sell and fulfill yourself, it’s not always practical. This is why it can be a great idea to look for other services or offers that you can sell yourself but easily outsource to others to do with little to no work on your part.

For instance, you might be a web designer that often gets requests to create and add videos to your clients’ sites, but it might either be very time consuming or nearly impossible for you to create nice looking videos to sell as a service even if you could get hundreds to thousands of dollars per sale for them.

Instead of just passing on that easy money, why not look for others online who already offer those services, reach out to them, markup their prices (or make them more “done for you” to increase the value and prices you can charge) and get permission to use their testimonials, social proof, examples, sales pages, etc. as your own (or that you can modify) to sell to your own clients. This can be a great way of making extra money at huge margins.

For instance, there’s often places online like Fiverr.com, Craigslist.com, Freelancer.com, etc., that have tons of workers for almost anything you can think of. In some cases, you can find workers who can make nice looking videos for $25 to $50 (less in some cases) and you could turn around and sell that service for hundreds to even thousands of dollars.

We’ve done that with a variety of services ranging from social media management to video creation, and it’s easy money without any work or extra hassles on our part. And it’s a win-win, because our prospects really wanted those offers and would’ve likely bought something similar at some point, so why not have them buy from us?

Adding a couple of these services of your own can be super easy, add almost no work to your plate, but make you a fortune almost completely hands free!

So be on the lookout for other services or offers that you can sell that you’re able to outsource to others for pennies on the dollar. This can add some easy money to your sales funnels without adding extra work for you to do.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How to Use a Sense of Urgency to Increase Your Sales: Offering a Limited Time Deal

A sense of urgency can be a great motivator, both in encouraging a sale and in life. To use urgency in business, look at offering limited time deals, especially ones that don't last more than a few days tops.  And if you have an e-mail list, mail them a lot more on the final day with reminders to the deadline.  You'll often get most of your sales on the final day! Countdown timers can be another great way to emphasize this.  The idea is similar to furniture stores that seem to always have sales that end on the weekend... even though we all know they'll probably have another sale in a week or two, we're more likely to buy now if we think there's a sale on it now vs. later.  People like to procrastinate, so limited time deals can get them off their butt to take action.

For example, if you run a gym, you may run a sale on gym membership, where if they sign up over the next 3 days they receive a discount on the total price, or X amount of personal training sessions as a bonus. The time limit creates a sense of urgency, encouraging people to buy that may have sat on the fence or procrastinated otherwise.

One huge marketing tip that we’ve perfected over the years, which has made us a lot of money, is a limited time deal method that we call the 3 Day Money Maker or the 1, 2, 3 Limited Time Offer. It can especially work well if you have an e-mail list and can e-mail them about the special offer.

Here’s how it works. You setup a special offer (ideally either a big discount like 50% or a big bonus to include with it) that only lasts for three days. We typically either start this on a Thursday or Friday and have it end over the weekend on midnight (either Saturday or Sunday night). On the first day, you only e-mail your list once to announce the special deal, provide them with a link to the sales page to buy it, etc.. You then tell them that the deal ends on midnight on X Day (three days from then). You typically will get some initial sales then, but not necessarily a ton. Then on the second day, you send them one e-mail in the morning and one e-mail later in the afternoon or evening. You likely will get few if any sales then, but that’s okay. The third day is where the real magic happens. On the third day, which is the final day of the sale, you e-mail them once in the morning, once in the mid to late afternoon, and once in the late evening. Your subject lines should increase the sense of urgency with lines like “Final Chance – 50% Off Deal Ends Today” and “Only Hours Left to Save 50%” or “Final Warning – Deal Ends in a Couple Hours” (they don’t have to be exactly that, but you get the general idea of making it seem urgent).

The final day, especially the final hour or two, will get A LOT of sales typically, especially in the final minutes of the special offer. In fact, we’ve found that if you leave the offer up until the morning, you can get several sales in the wee hours of the morning that think they gamed you by getting the deal just after it technically was meant to close. Using this method properly exactly as we laid out can make some businesses more money over a few days than they might make in several weeks or more!

Think about how you can create a time sensitive deal where people only have a limited time to take you up on it. The sense of urgency encourages people to buy. If you have an email list, constantly remind people of the deadline, as often the most sales will happen in the last day near the end.

For other cool strategies and tricks to increase your business, check out this book full of marketing and sales tips 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How To Optimize Your Content For On-Page SEO

Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine.

For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google.

Choosing Your Keyword

The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type into a search engine. You then must attach that keyword to engaging and relevant content to draw people in.

It's important the keyword is related to the content, makes sense, and provides useful and accurate information, don't use “click-bait” and other deceitful tactics or Google, along with your users, may view you as untrustworthy.

In general, you should try to use “long tail” keywords, or keywords that are written as common phrases or terms people might input into a search engine, that usually consists of four words or more. Before you choose a keyword you'll want to do keyword research. Keyword research involves finding a keyword that is relevant to the content you want to promote, is a popularly used search term, and is easy to rank against the competition. You can use Google keyword research tool or a an automated programs like Web Fire which also tells you how you rank against the competition for your chosen keywords.

Headings, Subheadings, and Plain Text

All of your titles and subtitles should try to include your keyword. Most importantly it should be included in your main heading, and as many subheadings as you can. Your keyword also needs to be incorporated naturally and somewhat frequently (but not too frequently) throughout the body of your main texts. You need to use the keyword as much as you can but essentially without seeming like you're trying to. Because google may penalize you for “keyword” stuffing you don't want to overdo it. In the old days SEO experts used to tell to put the keyword in every paragraph and every sentence that you could, but this is no longer the case.

Many experts recommend a keyword density of 1% or 2% of your entire text bodies, but others say there's really no real rule of thumb.

Images and Alt Text

All content should contain imagery, it makes a post more engaging and for many it just feels more accurate when there's picture in front us to support the text. Relevant images are very important in search engine optimization as well. The “alt text” for instance should be considered. The alt text of in image is simply that let little text caption that pops up whenever you hover your mouse over an imagine.

The alt text of an image plays a role in search engine placement as well and should include the keyword you want to optimize.

Links for Trust and Click-Through

For the sake of search engine optimization every post should have links. There's just something about them that make a page more appealing visually, but they also boost your search engine ranking. Every post, if possible, you should include at least two or three linked references to high authority websites to establish trust.

As you develop more content on your page you'll also want to create links to that as well. Try writing your content in a way that may loosely relate to something you've produced before, and include a link to it. Whenever possible try to get at least two or three links on your page to content you've produced before, as long as its loosely similar subject matter to your current post.

Using Optimized Tools

Optimizing content for SEO is anything but easy. Many times the devil is in the details and it's a lot to remember, but you should get the hang of things in time as you learn more and more. Luckily, there is an easier way. You can also create original, already optimized content using automated programs like Robot Author to save you the time and headache.

Understanding the Importance of Schema

1: What is Schema?

Schema is best described as a type of language and coding system. It helps organize the data and shows more relevant results in search engines for the end user. This system began in 2011 and has widely been supported and used by several search engines like Yandex, Microsoft, Yahoo, and Google as an attempt to bring more pin-pointed results to their users.

Schema is often referred to as a markup system that is used to optimized websites. Essentially, it paves the way for search engines to interpret information and show the most relevant results.

Now, if you think that Schema doesn't apply perfectly to your website, you couldn't be more wrong. Schema can offer a variety of features that you perfectly image and optimize to your advantage.

The most surprising thing about schema is that it collects and displays every meager detail about the data you have questions about. For example, if you search for a specific hotel in your area on the Google search engine, you'll see every detail, including opening and closing times, availability, amenities, along with other relevent information that the hotel has for its customers on the Google search page.

2: What Is a Schema in Psychology?

The term Schema was coined by a psychologist named Jean Piaget in 1923, which means a plan or a scheme. He defined Schema as a structured knowledge of a person about affairs, entities, places, and people. Schema is more or less a map or blueprint that allows us to learn and gain knowledge more effectively. It helps people gain new knowledge on new subjects with greater ease.

As you build on the knowledge of people, places, entities, and events, things begin to make sense as we build a foundation with something similar to schema. In other words schema is a way to make things easier to learn by continually building on foundational knowledge. Consider your cellphone for instance. You know how to use the smartphone you have now because it follows a similar frame work to older models you had in the best. Once you have the frame work in place it becomes easier to build on that knowledge over time as cellphones became more complicated the new technology was easier to learn.

Schema is learning and the psychology could be best described as the building of knowledge through time and experience. Each experience we have prepares us for the next one, and incorporates more information into your schema.

When setting up your schema for your website you are assisting the end user in obtaining informative results about your website.

3: what’s the importance of Schema?

1: A website's schema clarifies to the search engine what you business is all about. Schema markups used by the websites are more visible and engaging than those without markups. And also makes the page eye-catching and informative with relevant snippets and images.

2: Schema markup assists you in the management of your business brand, when you change your brand name or add contact information like name, phone number, address, etc. it will let the search engines know and update accordingly.

3: If you are using a Schema markup to optimize a website, the search engine will recognize your business and will help the users by providing them the most relevant result for their search.

4: Schema markup optimizes the website and contributes to the rank of a website among top competitors. It also provides additional support to the users, which allows them to decide whether a website has what they want or not.

4: How does Schema affect Search Engine Optimization?

The use of the schema technique for SEO has countless benefits. It is important to use it on a perfectly tailored data structure within the efficiently formulated website that contains unique content. It takes the way your content is indexed and relays it to the end user in a way that is most helpful to them. When carried out the right way, you'll see an increase in traffic and user engagement. Schema markup constitutes a good chance to get your website ranked higher than those of your competitors.

5: WebFire:

So how do you create your own schema? It can be complicated when trying to set it up from scratch, however, you can make setting up a Schema easy! Shawn Casey and Brian Koz are two of the top internet marketers online today. After spending over $100k, they developed the most powerful SEO tool on the web known as Web Fire which is comprised of 22 SEO tools developed to optimize and rank your website. One of these tools walks you through the entire set up of a schema for your website. Take all the guess work out and get started today creating your schema today. Web Fire

How Can Simple Tweaks Drastically Improve Your Sales?

Making huge gains in traffic on your website and social media accounts is excellent, but what matters the most is generating conversions. There is no use in spending a large amount of money on extensive marketing campaigns if no one is buying your product or services or signing up for your website.

Many tweaks can drastically improve your sales. 5 of the most important ones are discussed below:

1. Make The Benefits Conspicuous.

All of the benefits offered by your products and services should be prominent on your website. The landing page and homepage are important in making these advantages known to potential customers immediately. Some examples of benefits your customers will love and should see might include free delivery, customer support, discounted offers, and giveaways on certain purchases. All the unique selling points of your business should be emphasized to convince the customers about the importance of what you have to offer, front and center on your website.

2. Use Credibility Markers

Using credibility markers can definitely be the tweak that you have been looking for. It can skyrocket your sales to unprecedented levels because the trust and experiences of previous customers are essential for the new potential customers.

Examples of credibility markers contain reviews and testimonials at a dedicated page on your site. Social media pages like Facebook understand this strategy and utilize it on their business pages. Facebook for example, has a specific review section for business pages they offer their users. Make sure you ask your happy customers to leave a fantastic review for you. You can also derive a huge advantage in improving your sales if you manage to get an influential personality in your business area to endorse your brand.

3. Call to Actions

The aim of your business and its site should be unambiguous to the audience to maximize the success of its aims. If for instance, you are building a lead generation page a professional contact or submission form should prominent, easy to understand, and easy to use for visitors that may turn into customers.

If you have products available for sale they should also be easy to see and buy as well. Along with this devices you'll need to craft a strong call to action to seal the deal.

4. An Efficient Conversion Process

The conversion process should be as easy as possible for potential customers.”Click here, buy this, fill out this easy form” you need to streamline the process for your customers, and to maximize your sales.

Many business owners overlook this strategy, but it is very simple to implement. The method of purchasing products and check-out should be modernized and streamlined to increase the sales of your business. Don't ask your users for unnecessary information and try to make the buying process as fast as possible before they remove the order and change their minds.

5. Improve Your Website

The style, design, and structure of the website of your business should be captivating for your visitors. It should keep them engaged. An optimial website can be achieved by adding attractive content and making use of other tweaks like:

• Adding Images And Videos

A large portion of online visitors are more likely to watch a video than they are to read lengthy content. Hence, it is a good idea to add videos on your website and inform potential customers about your products, services, and qualities of the company via videos. Engaging and high-quality videos will keep the users hooked on the page of your business, and the chances of selling will increase.

• Faster Loading Times

Consider the fact that people have a very small attention span nowadays and are constantly clicking away and swiping on their phones. Your website needs fast loading times to make sure it is easily accessed by users, and that they don't move on to other sites. It has a huge impact on conversion rates. Allocate a decent budget to site optimization to enjoy more sales.

Every business owner must keep in mind that the ultimate goal of tweaking the sales processes is to attract more customers and optimize the conversion rate. The whole process requires energy, time, and financial resources. You will have to keep testing new things to find out the best approaches and eliminate the ones that do not work for your company. With time fruitful impacts will begin to show in terms of sales and total revenue from your business.

All of this can be made easier by using a simple, optimal program that audits your business from the inside. BizFire's Free Business Analyzer and Growth ToolTOOL is a great way to save yourself the time and headache of working out these tweaks in your business on your own.

How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold.

This doesn’t mean that you have to offer all your products as physical ones - far from it! Instead, you should consider offering a simple physical product like a branded coffee mug, hat, t-shirt, or some other product that makes sense with your offer, as a bonus for those who take action fast.

This does two things. First, it makes people take action faster because they know there’s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch.

In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug or t-shirt as a bonus. Likewise, you can even increase conversions MUCH more on lower priced offerings where you give something away that they perceive to be worth as much or more than what they’re buying. For example, you could sell a newsletter for $19/month and give a free t-shirt away with any new subscriber, and that could in some cases more than double your conversions because they think the value of the shirt is worth more than the $19 they paid (and they’ll often stay for a much longer time, making you a lot more money). We actually included a physical product once as a bonus to a membership offering, which had a perceived value to be more than the first month’s price, and it actually increased our conversions many, many times over to an almost unbelievable amount.

Another example would be if you sold a phone case for $29 and included a free charging cable with that. Since many of those sell for $29 or so themselves, the perceived value of the offer is huge, even though it might only add a dollar or two to your costs (and still give you huge margins).

You can do the same idea for services that you offer. For instance, you could offer a free cell phone clip-on lens with any purchase of a custom web video (justifying it in a way where they could shoot professional looking videos themselves from their phone).

For an offline physical product or service example, you could offer a free towel and sweatband just for trying out a one month gym membership as a trial.

You’d be shocked at how your conversions can jump even for higher priced offerings, and probably more shocked at how much they can help your lower priced offerings.

It’s funny how even a $10 physical freebie can boost sales for a $1,000 product. Likewise, it’s truly amazing to see conversions skyrocket on a lower priced recurring offer by offering something of value that’s perceived to be more than the initial payment (doesn’t mean it has to cost you more, just that the perceived value if they bought it elsewhere would be more).

This marketing trick right here has been responsible for some of our biggest money makers out there, as well as for others that we know. One might say that you could potentially build an entire business off of this tip right here.

So consider adding physical products as bonuses to your offers, as they can tremendously increase conversions for both low and high-priced products and services.

For other great marketing ideas to help you increase your conversions and grow your business, check out his book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Going For The "Big Fish" Deals Can Increase Your Business

Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them.

It’s amazing what can happen when you try to go for the bigger clients or choose bigger businesses to partner with. Just a single deal can often make for a very good month (or even year!).

There’s two main ways of doing this. First, you can target more high-end prospects with higher end offerings. By raising your prices and offering more “done for you” services and products, you can try to target the elite buyers instead of focusing on being the low-priced leader barely scraping by. The second way is to try to focus on big “competitors,” or on other business owners who are far bigger than you in a similar market, but not necessarily competing, and then trying to strike a deal with them to sell or promote your offers (for a big cut). If you make this hands-free, super easy, and very profitable for them, you’d be surprised how many are willing to do deals with you.

One way of doing the second suggestion here is by offering to white label your product or service. This is where you allow someone to sell your offer as their own while you do all the work to fulfill it. This can be a win-win for both, as they can get a good cut of the sale for doing virtually nothing except making easy sales for you, while you fulfill the sales, do the support, and make lots of extra sales without having to spend money on advertising or do any marketing yourself. A single big fish deal like this can make an entire business.

One thing that still amazes us to this day is that it’s often just as hard to make a huge sale or business deal as it is to make a tiny sale or business deal, yet the vast majority of people tend to focus on the little fish because they don’t think they’re able to land a bigger deal! This can be applied to almost any aspect of business – whether it be finding big players to partner with, selling high end products / services, or even just being an affiliate for more expensive products! Quite often times it’s just as hard to sell a $5,000 product as it is to sell a $50 product, as long as you’re targeting the right kind of prospects. One just results in you making a lot more.

Try going for the big fish now and then, whether by going after more elite prospects, at higher prices with better offers, or by seeking out big partnerships to do white label deals, where they sell your offers for you for a cut.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

Want to Charge More for Your Services? And Still Have People Lining Up to Buy From You? Here’s How!

So how can you charge more for your services? How can you increase your price tag and still have customers lining up to buy from you? One easy way is to change your offer from a simple product/service to a done-for-you offer. What does this mean? Check out this example below.

Say, instead of charging $5 to write an article, you instead charge $497 to $997+ to write five articles, create a blog, post the articles up, optimize it for their keywords, and have a custom graphic or two. If you were to outsource a $5 article for $3, the first example only gives you a $2 profit, or if you were to write it yourself, you'd be trading $5 for 30 minutes, at best, of your time ($10 an hour on the higher end if you’re super fast).  However, if you were to offer the second, more premium example, you could outsource the articles for $15, allocate $10 for some custom graphics on Fiverr.com, and put in $25 to $50 to outsource the custom blog with SEO (blogger.com blogs, for instance, can be made in a matter of minutes).  That's a raw cost of $50 to $100 for a $400 to $950 profit. Or, if you were to do the work mostly yourself, you'd be talking about maybe 3 to 5 hours of work, easily putting you in the range of earning $100 to $200+ per hour compared to $10 per hour just selling a $5 article.

So, see what you can add to your offer, or bundle it with, to make it a more premium offer. Or, look at how you can make your offer more “done-for-you.” and price your offer respectively. The kicker is that more people like to buy a premium offer than a basic offer, as it's more appealing and more "done-for-you" than just an item that they'd have to do all the rest of the work on themselves.  And less people offer premium services/offers, so you're competing against less.

This doesn’t just apply to services either, as the same can be done for almost any kind of product out there. For instance, instead of just selling a book on how to lose weight, you could also sell a product or program that gives them daily exercises either through e-mail, a mobile app, software, etc.. So instead of someone just reading how to lose weight, you can make it more easy and “done for you” by literally giving them a way where they simply have to follow the daily tip. Or instead of selling a 50¢ apple at a gas station, one could sell a pre-sliced apple with caramel dipping sauce ready to go for $4+ (even though the raw cost is only a tinge more than the standard apple).

One great example we’ve done is instead of selling a course on how to rank on search engines and get traffic, which would be a challenge to sell even in the $25 to $50 range, we created software that helps do a lot of those tasks for people. And instead of having a challenge of selling a course for $25 to $50, we can charge $997 / year to $2,997 / year much more easily. We’re able to do that because it’s more “done for you” and involves far less time for the end user.

A similar example outside of software was with a real estate investing instructor that we know of who at one point sold several courses on how to invest in real estate. Most of these courses originally were on the lower end of the price point, but she was able to turn those “books” into “webinar trainings” and online courses and charge closer to $997 on up, but she didn’t stop there. She was able to partner with one of us to create software that helped do what she was teaching and sold it for around $4,000 a pop. But she still didn’t stop there. She then took all her teachings and tools and basically made an offer that would be as hands free as possible for the user. That was accomplished by setting up an offer where you’d be able to purchase a $25,000 package where you’d get on a bus with others, tour dozens and dozens of homes in a day that they already did the math on and knew were awesome deals, and then be able to make offers on the spot with bankers, agents, mortgage brokers, etc. all right there with you in one place. Granted, this wasn’t for the average mom and pop investor, but for some big investors, including overseas ones looking to take advantage of the U.S. market at the time, this was an opportunity to jump into it as hands free as possible. And they were willing to pay for it.

An interesting twist on making any offer more premium or done for you is that it doesn’t have to always start with your own product or service! You can find existing service providers or products out there, see how you can make them better / more “done for you,” and then try to either form a partnership with them or just use the outsourced provider to fulfill the work for a service. A few simple tweaks to their package / offer and sales pitch can turn a $5 offer into a $500 or even a $5,000 one without even having the need to make your own offer from scratch!

Now start looking at how you can apply this to your business. How can you make your offer a premium or “done-for-you” offer by adding more things to your service or bundling your products together to give more value? This then allows you to increase your prices substantially, your premium pricing reflecting your premium product.

Now you have ideas for a premium product, need help getting leads to sell this to? For help with how to get leads to promote your product or service to, check out this cool tool: Domain Lead Pro.

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc.. Naturally some people will want to do the same.

So think about how you can use case studies to explain your service/product, and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How Split Testing Can Massively Increase Your Conversions and Sales

Too many business owners and marketers will only create one version of an offer, sales page, opt-in page, ad, etc., and simply hope that it works. If it does, they’re happy. If it doesn’t, they think that the offer simply doesn’t work.

That’s a horrible way to go about it. If your first attempt doesn’t work, you’ll want to create several different versions of all of those to see if maybe it’s something in your sales copy. And even if you get lucky and get a winning offer right off the bat, you’ll want to constantly test new things in the sales copy to see if you can increase clicks to your ads, lead conversions to your opt-in pages, sales to your sales page, and upsells to your upsell pages.

It doesn’t have to be hard. Even just changing around headlines or little things here and there can often have drastic effects. For instance, you might find that changing a headline and shortening down the length of an opt-in page might boost your lead conversions from 20% to 30%.  That alone could increase your sales by 50%! And by tweaking an upsell page just a bit, you might find that you move conversions there from 5% to 8%, which would be a 60% increase on the backend! Little changes can go a long way and can easily turn a loser campaign into a winner.

And the best part about all this is that little increases in conversions here and there can be responsible for massive increases in money made overall. But having said that, you want to be sure to focus your efforts first on the parts that make you the most money. For instance, improving your front-end conversion rates or those on your biggest money making upsell will almost certainly make you a lot more than focusing on your fourth upsell that doesn’t sell much currently (not to say you can’t improve that and make more, though).

One awesome free tool you can use is BizFire’s Funnel Maker, which you can get for free at www.bizfire.com/funnelmaker. This tool not only lets you build out funnels to simulate a real business, but it lets you see what happens when you increase or decrease conversions in various parts. It’s perhaps our favorite tool to play around with and plan out our businesses!

So make sure you are always testing new sales copy and upsells in order to see if you can increase your opt-in rate, sales conversions, or upsell conversions. Little changes can often have drastic effects that can turn a bad campaign into a winner.

And to check out the Funnel Maker software for free to see how even small changes can massively impact your conversions, click here BizFire's Free Funnel Maker & Analyzer.

How Contests Can Be A Great Source of New Targeted Leads

Contests can be a great way to grab more leads or prospects, get feedback or testimonials from existing customers, encourage participation or attendance on webinars, and more. And, it’s not like you have to give away a car or something crazy expensive. In fact, often times cheaper giveaways will help increase your conversions even more (perhaps because they think they’ll have a better chance of winning?).

For instance, you can run an ad where you’re advertising a contest for a free drone that you’re selling. Anyone who enters you know is probably a potential prospect, as they’re interested in the drone that you sell. When you do that, you can immediately advertise a special deal you have on them in case they don’t win (and offer to refund if they do) and want to get it right away. The benefit here is that you can get dirt cheap clicks and leads when advertising this way (on places like Facebook), all while building up a very targeted list (we’ve built up some big mailing lists and businesses this way at a fraction of the cost of what our competitors pay for ads).

You can also use contests as a way to build up your testimonials. Offer to enter customers into a contest when they submit any testimonials or feedback about your product. People love contests, which is why it can be a great way to get them to take action.

So consider using contests to get lots of cheap traffic and leads to check out your offers. Or, alternatively, use contests to encourage testimonials or feedback on your products.

For more help getting targeted leads, check out the WebFire tool here Web Fire.

Why Does Everyone Lose Money on Facebook Advertising

If you haven't tried Facebook ads already and you know a lot of people who have, you probably don't want to. They're uncharted waters, and many before you have failed. At least once or twice, sometimes even from business professionals, you've probably heard plain and simple that Facebook ads don't work. Everyone who tries just loses their money with minimal results. First, let's dispel that myth. Not everyone fails on Facebook marketing. It is a highly effective platform, but only if you succeed in utilizing it's tools properly.

1. They Don't Test Their Audiences

Audience testing is going to be the very first step you use to build on your Facebook ad campaign success. The target audience you choose through Facebook will vary based on your industry and business type, and who you're trying to reach with your product. Facebook provides many factors to consider when selecting an audience for your first ad:

-Demographics-Based on demographic factors like age, gender, job title, level of education, and more.
-Interests-Audiences hobbies, interests, and likes
-Behaviors-Behavior patterns typically followed like purchases, website visits, and using a certain device

When you first begin figuring out your audience type it will be anything but easy. It may involve some guesswork and gouging your competitors. Audience testing is the crucial element for long-term success in targeting.

How to Test Your Audience

To test your audience, you'll need to create several separate ad sets. In each one choose your targeting factors. For the best gauge of success, create at least 8 to 10 different sets, and monitor each one's performance using your ads manager.

Over time as you monitor the performance of each ad, look and see which ones are performing best, based on your goals. Are your target audiences visiting your page, engaging in your posts, or finally making purchases?

Keep the audiences that perform best.

2. They Don't Utilize Lookalikes and Customs

As some of your ads begin to perform, entering the ads manager will reveal that you can actually create custom and lookalike audiences. To do this, simply visit the audiences tab in your Facebook ads manager. From there, you can select from custom or lookalike audiences.

Custom audiences are more or less "warm audiences" who have already performed some action on your page in a set period of time. You can choose to market your ad to people based on many factors, including those who have engaged in your posts, visited your website, or watched a certain length of your videos. This is a great way to put your ad in front of people who are already familiar with your brand.

A lookalike audience varies from a custom audience in that it is essentially a "smart" audience more or less cloned from a custom audience. Your custom audience requires 100 members or more, before you can create a lookalike audience. Creating a lookalike essentially spawns an audience of people who share similar interests, behaviors, and demographics with your custom audience.

In this sense, once you've established a heartbeat for your ads campaigns and desired audience, it becomes that much easier to find people just like them. That means people just as likely to become loyal customers.

3. The Pixel Isn't Working Properly

Facebook Pixel is a tool you can use to track audiences who visit your webpage and then transmit that info to Facebook, allowing them to update your advertising algorithms. Go to your Pixels tab in Events Manager, click Create a Pixel, name your pixel, enter your website url to find easy set up optins and make your choice. Then simply copy and paste the code provided by Facebook into your website. Once you're done, Facebook ads will track, optimize, and constantly work to improve your ad performance.

Pixels will work to track actions taken on your website outside of the Facebook page, like visits and clicks, sign-ups, and purchases. If you haven't already synced up your website, it's an absolute must. If you are already using Facebook pixels, there's always a possibility the code may not be working correctly. If you've noticed your ads haven't improved over time, or are simply not performing at all, it may be time to troubleshoot your Pixel.

What if All of This Was Easy?

Facebook ads CAN work and DO work, but you have to utilize all of the tools that Facebook has to offer, and you have to manage them effectively. Doing this is no easy task, but you don't have to be a marketing expert to achieve some level of success, but it certainly helps. Fortunately, there is plenty of help for the rest of us who are less than master's in the art of the Facebook ad. Programs like Automated Ads streamline the management of mulitple ad sets and vastly improves your chance of success without losing your shirt.

There's a lot that goes into launching a successful Facebook ads campaign, but fortunately for some of us, you don't have to do it alone.

3 Easy Business Tricks To Make More Money

Every business owner has the desire to make as much money as possible, that's kind of the whole point of business. Most of us are continuously searching for new ideas to achieve this goal. Every individual business should evaluate the market trends and customers' requirements before making any specific decision about their business. But there are a few common tricks that can be applied in businesses to make more money.

Here are three easy business tricks that can help you in making more money:

1. Establish A Good Brand

Contrary to popular belief, there is a huge difference between a business and a brand. Brands are the results of a creative and innovative mind. In establishing an attractive brand, it is helpful in thinking of your brand as a person and thinking about what kind of person would you want it to be. Customers like to form associations with companies that are also good brands. You should answer the following questions while branding your business:

• What is the personality type of your brand?
• What are the qualities of your brand?
• Why should the customers choose your brand?
• What is your brand's behavior?
• How much is your brand likable?

A personality with characteristics like being innovative, charismatic, lively, and bold is bound to impress the people. Similarly, you should establish a good reputation, a lively logo, and a captivating tagline for your business to attract more customers and make more money through increased sales.

2. Form A Community

The importance of a strong community in the success of a business cannot be understated. It's communities that play a game-changing role in the success of small-scale businesses, especially because such companies are usually the extension of the owners themselves and so, business to business networking gets easier as you build up your comunity. .

Building a community includes establishing a strong network of effective partnerships that can help you in different business sectors.

Businesses can collaborate with each other in a great number of areas like developing optimized websites, mobile apps, or shared services. Joint promotions are also a great marketing tool.

Moreover, recruiting becomes easy and efficient in a close community. You do not have to spend a significant amount of time and money in the hiring process since you already have a familiar community to choose from, from which you can hire qualified people easily. Moreover, your partners can play a huge role in marketing your business online via different channels like emails, social media, and websites, which optimizes the conversion rates.

The following things should be considered while forming new partnerships:

• Which of the companies I want to partner with can expand my reach to new customers?
• Can I save expenses by sharing resources with another company?
• Will my partner help me out in crafting a marketing campaign to excite both new and existing customers?

3. Rent Out A Part Of Your Business

If you possess a commercial space for running your business, you should consider if you really need all of this space for the proper functioning of your business. If you do not require much space, you should rent out some of your area to another individual or a business to make some good money from the rent. This will form a steady stream of income, which can be used for your professional and personal development.

Many small businesses often depend on the Internet and do not require much physical space. Hence, if you have some unused room, warehouse space, or even an empty garage, you can always find people who are on the lookout of such places to rent. In urban cities, storage spaces charge a lot of money, so you can rent out your own to make a significant amount of money.

Other than land and space there are many ways to accentuate your renting income potential as a business by providing certain perks and resources. For example, providing access to the Internet, printers, or other standard devices present in an office. If you decide to rent a part of your business, you should consider giving it to a business similar to yours. It will give you an opportunity for collaboration and cross-promotion.

If you are looking for more methods and techniques for making more money, you can read 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years! for marketing tips.

How To Reach Out To Local Business Leads

For many people, their businesses are their primary source of income and the way they provide for their families. In order for a business to continue generating a steady source of income, and to grow, a business needs to seek new clients. Anyone who's been in business for a day can tell you how competitive it is. Your customers have plenty of businesses to choose from so you have to go out and find them. It's hard to be found by new customers, but luckily in the age of the internet we have thousands of platforms and means to advertise and market ourselves.

There are many ways to start with lead generation and it can be done through platforms like Google and social media. Many businesses also like to use a landing page along with other methods to generate leads. Using landing pages effectively can be a great way to gather leads, but first you have to get your leads to visit them.

Whether your business is online or offline both avenues are great for getting the word out about what your business is doing. Many believe multimedia marketing is only for the big dogs in the business, but local companies have many avenues before them as well.

1: Paper Publication Advertising

If you're trying to draw in certain groups or demographics, local magazines or newspapers may be the way to go. This is a great way to reach people locally and to reach a specific audience since magazines and paper publications that operate by subscription will cater to a certain audience. By using local publications you also have a higher probability of reaching people in the neighborhood. Even in 2020 there are still ways to be effective in newspaper advertising as well.

2: Online Paid Ads

Pay per click and similar methods of online advertising are still alive and well and with customizable tools and targeting options, ads on platforms like Google, Instagram and Facebook are becoming better than ever. These platforms allow you to set custom budgets and running times as well as specialized goals and targeting options. Social media is ideal for reaching customers because you can reach out to potentially millions or even billions all over the world, but you can narrow them to those who are most likely to take an interest in your business. Local businesses can utilize this incredible option as well, since the ads programs allow you to also target your customers geographically and may even be able to track local behaviors like store visits. Many businesses are using social media to advertise their business as well as to generate leads on platforms like Facebook. Online ads are the ideal way to reach out to potential clients and customers as well as prospective leads globally, nationally, and yes, locally, at the click of a button.

3: Google

Google is the most widely used search engine in the world. While the platform allows you to potentially reach millions or perhaps even billions of customers all over the world, it's also ideal for gathering local leads and clients as well. Did you know? More than half of smart phone users locally find services on Google by simply typing a business or service name then the words “near me” into search engines to find what they need locally. Optimizing your business webpage, landing page, and social media page as well as local results is an ideal way to find the people you need locally. All local entrepreneurs should consider optimizing their listings on Google My Business.
.
4: Business Cards

Local businesses are still often relying on tried and true methods, and where the modernization of the digital age hasn't rendered these methods obsolete it has in many ways improved them. Online websites like Vistaprint make it easier than ever to print paper promotional materials like business cards and flyers to help you get the word out in person when the times comes. Design is made easy by online wizards or cheap freelancer services, and if you prefer not to wait for shipment you can even pick them up at your local Stores that offer this service.

Business cards are still a tried and true method for networking and reaching out to local clients and should be carried on you at all times. Often business owners have complained of networking and business opportunities arising in daily conversation, only to realize they had nothing to give the potential client who may have been to rushed to take down a number. Business cards are still a great way to make people aware of your business, social media pages, web pages, and may even be a great way to draw local traffics to your leads pages.

5: Direct Mail

Many in the business world still have mixed views about direct mail marketing, but it is certainly still effective even as a means of lead generation. It takes some work and research but you can market and reach out to leads effectively through direct mail marketing and it is an assured way to reach out to local leads since you know all your recipients are in the neighborhood. Direct mail marketing may not be as effective as it used to be, but many businesses are still using as effective way to expand their client base.

6: Automated Programs

One thing that's making life easier for business owners of every size and stripe, is the development of software that automates and streamlines the process. Programs like Macroleads allows you to organize your leads and reach out far more effectively to potential clients, all while saving precious time.

How to Create Repeat Customers Using Future-Use Coupons

How can you encourage customers to make their second, third, and fourth purchase with you? How can you entice them to keep coming back and buying from you, changing them from a once off customer to a regular? Future-use coupons are one great strategy to employ to incentivize customers to make that next buy.

So how do future-use coupons work? When customers make a purchase, you give them a coupon for a dollar value or percentage off their next purchase. This is called a “future-use” coupon. It encourages your customers to come back and purchase from you again, and keeps you in their mind. You can even make receiving the coupon dependent on spending a certain amount, to encourage customers to spend more per sale.

For example, if you have tennis shop, you could have an offer where if they spend over $100 today they get $25 off their next purchase of $100 or more. Not only does this give an incentive for your customers to spend $100 now, it also gets you an additional $100 sale next time they come in wanting to use their coupon.

So encourage customers to come back to you with “future-use” coupons, where, if they spend a certain amount with you today, they get a percentage or dollar discount next time they make a purchase with you.

Want more great tips on customer retention and turning your clients into repeat purchasers? Check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How To Sell To Other Businesses

Business to marketing seems like a foreign language to many people who are trying it for the first time. The consumer markets seems so much plainer and easier, after all, we're dealing with every day people. With businesses we feel we are dealing with some mysterious entity or some divine VIP, a thing whose persona is foreign to everything we knew in the every day human consciousness.

The reality that most people miss, and it's a well-kept secret, businesses are people. They are decision makers, executives, highly paid company officers, and even midgrade managers. At the end of the day though, they are people, selling to other businesses is no different than selling to people, except that you have to consider the kind of person you're selling to. Much of this involves trying to get into a person's head. What does a business owner or manager need and/or want? What things will improve their lives, and more importantly, the operations of their business? Answering these questions is the first key to selling to other businesses.

1: Identify Your VIP

The first step in creating a strong pitch for your product and service is considering your VIP, there may be more than one to consider depending on how the decisions are made. You have to know who you're selling to and then consider how your business can benefit them personally. As we discussed, you're dealing with real people, and they taking their own needs and desires into consideration as well as their roles in serving the greater needs of the company. Is your contact a buyer, a manger, or a business owner?

Depending on who you're speaking to, you'll want to come with ideas and features about what you have to offer and how it makes their lives easy as well benefiting their employer.

2: Don't Just Sell, Give Them Something They Can Use

Whoever your VIP may be, you can expect that someone has found them too, and they probably get multiple pitches a day for what you have to offer. A simple letter with a sales pitch is no longer enough to draw people in anymore. Because of this, you want to attach your sales pitch to something they can use. Many companies do this by offering white papers. White papers may be written as guides on important industry topics and trends, and may even highlight problems the industry is facing. This can be accompanied by a pitch explaining how you offer a solution. Either way the white papers are free and useful, so there's no harm in reading.

Writing effective white papers isn't easy, but it can be done.

3: Start With Value Over Price

When you're making a pitch to any business, you may find yourselves in the middle of a bidding war. Too many entrepreneurs focus in only on their prices as a way to put their best foot forward. While pricing certainly is important, it's far more vital to highlight the value your product has to offer. What can your product do that others can't. Can it save the company time or money even while requiring an investment? Can it make life easier for managers or help improve employee morale and productivity?

When you're making your bid don't advertise that you are cheap. If anything this will raise red flags if it's all you have to offer.

4: Highlight The Business Benefits

Whether it's in consumer to consumer or business to business marketing, even professionals have made this terrible mistake in copy-writing. Never just tell someone about the features of what you have to offer. Features are boring and no one wants to hear you list them all day long. They want to know how what you have to offer is going to solve a common problem. Just don't tell them “My computers have a lot of RAM” but instead consider, “Are you tired of losing valuable company time and money waiting for your computers to load? With our CPUs high RAM capability your upload, download, and processing speeds will be through the roof. You'll save time, money, and your business will be moving at lightning speed when processing your data!”

Benefits are everything. Nobody wants to know what you can do, everyone wants to know what you can do “For me”

5: Make it Easy To Act

Your call to action (CTA) is the grand finale of any pitch you write. It needs be dazzling and out of the park, but more importantly, it needs to be easy to act upon. Links in emails should be large, thought not obnoxious, and easy to see and click on, and MUST NOT BE BROKEN OR INACCURATE. Contact info should be prominent, accurate, and very visible. Like it or not, nobody likes a hassle. If your final pitch is hard to act on, even a little, or your lead finds it hard to get in touch you may lose your sale to someone else out of sheer convenience.


6: Gather Leads
This probably should have been the first step, but you need to gather solid prospective leads to sell to. It means nothing if you have the greatest product in the world and killer sales pitch to back it up, and no relevant people to sell it to. Gathering leads can be tricky, but made much easier by programs like Macroleads that help you organize, streamline, and even somewhat automate the process.