How to Increase Your Profits by Offering A Range of Different Upsells

Looking for a way to capitalize on the value each customer is worth to you? An easy way to do this is by offering different upsells. Upselling is offering a complimentary or upgraded version of a product/service that a customer is currently purchasing. One of the most well known upsells can be heard when you head into your local fast food joint: “Would you like fries with that?” Even not so great upsells can add a quick 33% or more to your revenue stream.  Some really good upsells or funnels can even double your initial sales or more! An upsell is a great way to increase the total value of a sale.

For example, if you run a dance school, and each class is $15, you could provide a number of upsells. You could offer 3 different upsells, of varying amounts:
Upsell 1 - 4 week course for $50
Upsell 2 - Gold Membership where for $120 a month you can attend as many classes as you like.
Upsell 3 - Pro dance package for $200 a month, which allows you to attend unlimited classes and receive 2 private classes a month.

A good upsell path, often referred to as a funnel, can make or break a business. One model that we’ve used over the years is to offer a crazy deal on the front-end (a low priced, deeply discounted offer or a free plus shipping and handling offer) while having several upsells ranging from continuity offers to high end offers. The money is made in the upsells – not on the front-end – in this case. We’ve started multiple seven figure businesses this way over the years, and the model is easily repeatable in almost any niche, but it wouldn’t be possible without a great upsell path.

But it’s important to note that you don’t have to build a business around an upsell path like we did (although that certainly can work). Just adding one or two upsells to your existing offer can greatly increase your earnings with minimal effort.

For instance, we helped another business owner once with a new offer that he was about to launch. We encouraged him to add at least one upsell to it, but since he was behind on his launch schedule, he was very hesitant and didn’t feel he had enough time to do so. So we said to just create a simple offer based on something he already sells, shoot a quick video on his iPhone, and throw it up on a page to see what happened.

The quality of his video sucked, he looked like he was on zero sleep (or high…), yet when he launched his new offer, the upsell made quite a few sales! In fact, the upsell actually MADE MORE MONEY than the front-end offer itself. It was responsible for about two-thirds of the total money made. That means that if he didn’t follow our advice, his launch would’ve been a third the size that it was (costing him tens of thousands of dollars just in those few days).

Upsells don’t have to be perfect, but you need to have them!

So consider offering a range of differently priced upsells to your customers to increase the total of each sale. Your upsell could be a complimentary or additional option on the offer your customer is already purchasing. Remember, include at least one upsell!

For more great upsell ideas and strategies to grow your business through improving your sales funnel, check out his awesome tool: BizFire's Free Funnel Maker & Analyzer

How to Show Value and Position Your Price to Encourage Customers to Buy

One way to show value and highlight the great price you’re offering your customers is to point out when you are giving a discount or savings, as this lets customers know you’re giving them a great deal and lots of value. A discount also has a psychological effect - we feel we are getting a better deal and are more likely to buy. Seeing that an item is discounted not only is an incentive to buy it now, it can also encourage new users to buy that might otherwise have not considered it.

For example, when listing your price, you might write: "$97 --- 50% Off Today!" This makes people feel they are getting a great deal, helps them justify the purchase to themselves and is more likely to push them over the line.

If you have several similar offers that are slightly better or more/less expensive than the other, instead of just listing off the benefits of each one next to their price, you can also not only list off the savings, but say “Good Deal,” “Better Deal,” and “Best Deal” next to each one (or “Most Savings” or something similar). Never assume that people will just do the math in their head and know which one is the best deal.

Think about how you can apply this to your business. Can you put a savings amount next to a price point (eg, “$97 --- 50% Off Today!)? This makes customers feel they are getting a great deal and can encourage customers to buy that may not have bought before.

After more tips to show customers the value of your product? For more marketing tricks and strategies, check out this book here: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

A Unique Way to Increase Your Customers Spend Per Sale: The Value of Offering A Gift With Purchase

Offering a free gift, with a purchase over a certain amount (or just with any particular item), is a great way to encourage people to buy from you, but also to spend more per sale if they have to spend a certain limit. A great way to take this strategy a step further is to make your free gift a sample of other products you want to promote, or a new product you want to encourage your customers to try so as to buy in the future.

For example, beauty brands use this strategy regularly, and to great effect, offering a selection of sample size beauty products in a cute looking case, when spending over $50, $70, $100, etc. in one transaction. Not only does the free gift encourage their customers to buy more beauty products in one transaction, it also allows them a chance to introduce their customers to new products or items they may not have bought previously, without the chance to try them first.

A twist on this method that we used with great success in building a couple seven figure businesses was to offer a free gift in exchange for signing up for a monthly membership program as an upsell. It dramatically increased the conversion rates (by many, many times over). However, the key there was to have the perceived value of the bonus be more than their total investment for the first month. That makes them feel like they’re getting a no brainer offer that they’d be dumb to turn down, yet it gets them into your recurring money maker where many of them decide to stay to make you even more over time. The bonus here has to be of real value to them, which is why we often times would include a physical item as a bonus even for a digital membership program.

Look at what you can offer as a free gift to customers when they spend over a certain dollar amount in one transaction. This encourages your customer to spend more per sale and also gives you a chance to get customers trying new products, if you make those products your gift. Or put a little twist on that method and include a free gift with the purchase of any particular product you want to push, or even as a bonus to push them into a recurring membership site (physical products can work really well here for a bonus even if the main offer is a digital one).

For more great tips to increase your profits and make more money from your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How Adding Physical Products As A Bonus, Especially For Your Digital Offers or Services, Can Increase Conversions

Selling digital products like e-books or videos (or even services) can be great, as they often carry much higher margins than physical products. However, people often place a much higher value on physical products that they can touch and hold.

This doesn’t mean that you have to offer all your products as physical ones - far from it! Instead, you should consider offering a simple physical product like a branded coffee mug, hat, t-shirt, or some other product that makes sense with your offer, as a bonus for those who take action fast.

This does two things. First, it makes people take action faster because they know there’s probably a limited quantity of the physical product (vs. a digital one that they realistically know you can have as many as you want). And second, they place a high value on physical products that they can touch.

In fact, as crazy as it sounds, you can increase conversions on a $2,000 web service simply by offering a branded coffee mug or t-shirt as a bonus. Likewise, you can even increase conversions MUCH more on lower priced offerings where you give something away that they perceive to be worth as much or more than what they’re buying. For example, you could sell a newsletter for $19/month and give a free t-shirt away with any new subscriber, and that could in some cases more than double your conversions because they think the value of the shirt is worth more than the $19 they paid (and they’ll often stay for a much longer time, making you a lot more money). We actually included a physical product once as a bonus to a membership offering, which had a perceived value to be more than the first month’s price, and it actually increased our conversions many, many times over to an almost unbelievable amount.

Another example would be if you sold a phone case for $29 and included a free charging cable with that. Since many of those sell for $29 or so themselves, the perceived value of the offer is huge, even though it might only add a dollar or two to your costs (and still give you huge margins).

You can do the same idea for services that you offer. For instance, you could offer a free cell phone clip-on lens with any purchase of a custom web video (justifying it in a way where they could shoot professional looking videos themselves from their phone).

For an offline physical product or service example, you could offer a free towel and sweatband just for trying out a one month gym membership as a trial.

You’d be shocked at how your conversions can jump even for higher priced offerings, and probably more shocked at how much they can help your lower priced offerings.

It’s funny how even a $10 physical freebie can boost sales for a $1,000 product. Likewise, it’s truly amazing to see conversions skyrocket on a lower priced recurring offer by offering something of value that’s perceived to be more than the initial payment (doesn’t mean it has to cost you more, just that the perceived value if they bought it elsewhere would be more).

This marketing trick right here has been responsible for some of our biggest money makers out there, as well as for others that we know. One might say that you could potentially build an entire business off of this tip right here.

So consider adding physical products as bonuses to your offers, as they can tremendously increase conversions for both low and high-priced products and services.

For other great marketing ideas to help you increase your conversions and grow your business, check out his book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How A Themed Promotion Can Boost Your Sales

Any special promotions can help you drive sales, especially those sitting on the fence as to whether or not to buy from you. However, offering seasonal or holiday themed promotions can help even more, as prospects not only immediately understand that it’s a limited time deal for a good reason, but you’ll also hit them up during a peak buying period.

For example, the vast majority of people are probably already buying lots of stuff over Christmas, Valentine’s Day, Black Friday, etc., so you can ride that wave while they already have their credit cards out, while also standing out amongst the crowd of competitors by having something that they perceive as a special deal.  

Similar to other promotions, it’s often best to have these be very limited time deals (even if you bring them back multiple times) so prospects don’t have the opportunity to sit on the fence too long. Three or so days is often the perfect amount of time to offer a special promotional deal, as long as you give them many reminders along the way.  For instance, if you have an email list and are offering a three day special promotional offer, we recommend mailing once on day 1, twice on day 2, and three times on day 3. Using this method will get you a lot of sales on that last day, especially during the last hours when they know there’s no time left!

One observation that we’ve had over the years, which many business owners seem to ignore or be unaware of, is that even “after the holiday” sales can be huge, especially for big holidays when people are often still at home, bored, and looking to buy or do something. We’ve run several webinars and special deals right after Christmas when most marketers in our niche were afraid to schedule anything then, yet that period of time would often get some of the highest amount of sales and webinar attendance. Don’t assume that everyone is out visiting with friends and family. Some (okay … maybe all???) are looking for a break or just aren’t traveling then, so it can be the perfect time to run a special offer or schedule a special event!

During holidays, different seasons, or any other special time of the year, it’s a good idea to create themed promotions with special offers to not only drive extra sales, but to also stand out from the rest of the competition during high sales periods.

For other marketing tricks to help increase your sales, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Contests Can Be A Great Source of New Targeted Leads

Contests can be a great way to grab more leads or prospects, get feedback or testimonials from existing customers, encourage participation or attendance on webinars, and more. And, it’s not like you have to give away a car or something crazy expensive. In fact, often times cheaper giveaways will help increase your conversions even more (perhaps because they think they’ll have a better chance of winning?).

For instance, you can run an ad where you’re advertising a contest for a free drone that you’re selling. Anyone who enters you know is probably a potential prospect, as they’re interested in the drone that you sell. When you do that, you can immediately advertise a special deal you have on them in case they don’t win (and offer to refund if they do) and want to get it right away. The benefit here is that you can get dirt cheap clicks and leads when advertising this way (on places like Facebook), all while building up a very targeted list (we’ve built up some big mailing lists and businesses this way at a fraction of the cost of what our competitors pay for ads).

You can also use contests as a way to build up your testimonials. Offer to enter customers into a contest when they submit any testimonials or feedback about your product. People love contests, which is why it can be a great way to get them to take action.

So consider using contests to get lots of cheap traffic and leads to check out your offers. Or, alternatively, use contests to encourage testimonials or feedback on your products.

For more help getting targeted leads, check out the WebFire tool here Web Fire.

How To Make Money Using Social Media

It takes a while to understand that social media sites are developed for more than just entertainment and de-escalation of boredom. You can make money through social media without selling anything. These platforms are, believe it or not, perfectly designed to be used as money-making machines. It may take you a little time and a lot of effort to get recognized by other social media users. You'll need to build an image and audience on social media. You'll need to build an audience and engage in an effective social media content strategy. Over time, as your audience grows and you accumulate more and followers a number of new income opportunities may open up to you, and you'll never have to create a store or start your own business if you don't want to. Once you have a substantial audience, here are some ways you can make money with your popular social media account:

1: Brand Promotion:

Some of the most effective marketing is done through ads and promotions online, but not all of it is pay per click advertising. Many companies will turn to famous and popular celebrities to promote or endorse their products. If you become a social media influencer companies may reach out to you for brand promotion deals. Companies know this is a great way, especially to reach a targeted audience.

Example: Look at Tecno Mobile who launched a Tik Tok campaign to reach out to teen users, which comprise about 90% of the website's audience.

2: Shout-outs:

Shout-outs, especially among young people and millennials, are becoming one of the most common social media promotion tactics. You find someone who is a highly influential social media personality with an audience that fits your target market and you get them to give a shout-out to their audience about your page or business. Not only can you gain new customers this way, but also followers and viewers for your other pages online. If you become influential enough on social media, other influencers and companies may reach out to you for a paid shout-out.

3: Selling Arts And Crafts On Social Media:

Millions, maybe even billions of social media users all over the world have a love for the arts. Who doesn't love seeing the creativity of another person in action through arts, crafts, and other special talents. Showing your creativity and talents in action and putting them on display is a great way to build a solid social media following if you do it right. In addition to getting the influence though, it also opens up the door to money-making opportunities. Many artists are already selling on Instagram, and Facebook is starting to break into E-Commerce as well. If you have talents and hobbies you're good at and passionate about, you may be able to turn it into a social media business.

Keeping Followers Engaged With Content

Building a following and keeping a following on social media follow somewhat similar strategies, in they evolve the constant creation of content. You need content that is original, unique, and will keep relevant users engaged, and it has to be constant. Keeping up with all the content you need to keep your following strong can be demanding, but it's very much worth it, and made easier by user-friendly software like News Poster to help get you started with relevant content rolling on your page.

Why Your Website Never Ranks Well

In terms of cost-efficiency, the most crucial method for attracting traffic to your website is through organic searches. They allow you to reach people who don't even know about your site initially but are searching for a specific product or service related to your website. The primary factor of the success in organic searches boils down to the ranking of your website on search engine results pages (SERPs).
There are a ton of factors that may contribute to your website may not be ranking well on search engines. Some of these reasons are:

A Slow Website

Millions of search results are available to the user as soon as they enter a keyword into a search engine like Google. With such a massive amount of data available on the Web, it's become challenging to hold users' attention for extended periods of time.

Pages that load faster not only provide excellent user experiences but also play a huge role in SEO ranking. Site speed is an official search ranking algorithm in Google that should be kept in mind during website development and management. If your website is not being ranked well, you must ensure that it can be loaded quickly on any desktop along with mobile devices. Mobile site speed is just as important.

Ambiguous Keywords and Title Tags

Ranking your website will become difficult; it is not clear to search engines what kind of products, services, and solutions you are providing to your users and their concerns. Content must be made clear. Make it easily understandable people, what they are reading. The use of appropriate keywords is a necessity in achieving clarity in your content.
Title tags are a crucial part of website ranking. Tags that start with a critical keywords perform much better than those in which the keyword is placed in different positions. Make sure that the title tags of your website are appropriate and work with the content of your website.

Similarly, many publishers make the mistake of writing an ambiguous descriptions and headings that are not related to the content of the page. As a result, such pages are penalized in the ranking.

Unoptimized Content

Content optimization is essential for the ranking of a website. It includes the optimization of the written content as well as images, audio, and other visuals used on a website. Many people use Google to search visual content, and if your website does not have optimized images, it is unlikely to be ranked high on the SERPs. High-quality images, videos, infographics, and other media content must be used to provide a good signal to Google for more top content ranking.

Poor Quantity and Quality of Inbound Links

Generally, a large number of links from other websites to your pages will ensure a high ranking of your website. The quality of the links also matters in this regard, so the links should originate from authority websites.
Irregular Publishing

It is not enough to just publish an optimized post on your website every week or so. Instead, the publishing should be regular and consistent to boost website rankings.

It has been shown that many websites are don't rank well because of irregular publications. Usually, SEO ranking experts suggest uploading at least two to three high-quality posts per week. Regular updates from your website help in engaging your audience, and the traffic will increase too.

The latest content on your sites makes it clear to search engines that you are still active on the website and working on it to make the content fresh and relevant. Moreover, the material should be adapted according to the circumstances of the publication time. In other words, stay up to date. This way, you're most likely to rank very high on search engines. Why? Because your page will provide relevant content about what's going on NOW.

SEO Practices are not being followed

SEO is one of the hottest topics in website management today. Many courses, books, blogs, and guides are available on the internet about the best practices of SEO. Having an SSL certification on your website, using suitable title tags, uploading relevant content, writing engaging meta descriptions, and implementing on-page SEO practices are some of the many latest SEO trends that increase the ranking of your website.

The focus of strong SEO is how content of your website will stand out in the search engines to ensure its ranking improves. If you've had trouble ranking your website, you probably haven't implemented good SEO practices.
If you have a website that's not seeing the ranks you desire consider programs like Web Fire. You'll be able to root out issues with your website and substantially improve its rankings in a fraction of the time and cost it would entail if you tried to go without.

Pricing Strategies to Increase Your Sales

How can you price your product in a way that psychologically impacts your customer into believing they’re getting a great deal? When people see the difference, between your normal price and your sales price, it influences their decision to purchase. By having a “normal” price listed it creates the impression that the deal they are getting is awesome. They’re getting all this value at a price that is way less than “normal”. People love to believe they are getting a bargain and by listing both your normal and sale price side by side, it highlights the value they’re getting for their money.

For example, when you list your pricing, write it as, "Normally $197 -- Only $97 Today!"

You can also come up with reasons to have such discounts listed. These reasons can be mentioned next to the discounted price as well. These could be things like a holiday special, inventory closeout, end of year special pricing, manager’s special, etc.. Any reason works and makes it seem like a legitimate deal that customers have to take advantage of.

Remember, people love a bargain. So create the perception of a great deal by listing your “normal” price next to your sales price (eg, "Normally $197 -- Only $97 Today!"). Also consider names for special deals just to have a reason for that deal (like a holiday discount or manager’s special).

For more great pricing strategies, as well as little-known marketing tricks, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How To Use Social Media Effectively

According to a survey conducted in the United States a stunning 90% of businesses were active in some way on social media in 2017. Facebook alone, has close to 1 billion users, equal to the total population of India, all over the globe.

The world has progressed to the point where everyone wants everything right at their fingertips. They want what they want constantly and they want what they want NOW. That is the number one rule of social media. If it's used effectively the rewards are great. You want a social media page that

• Is active
• Has a large, engaged, and growing following
• Speaks to a large, relevant audience that translates into business conversions.

Using social media in a way that accomplishes these things can be tricky, but it also can be done.

Consider some of the following guidelines:

1: Headlines Matter:

You may have heard this famous proverb “don’t judge a book by its cover” but let's be honest with ourselves. We are visual creatures who often act on the first thing we see, and authors seem to agree with marketing experts that the cover very much matters. Creating effective social media headlines takes some practice. Headlines should be catchy, attention-grabbing, and the appropriate length depending on your platform.

2: Compelling Visuals:

What we see is more important online than what we hear or read. Visuals play a vital role in all social media campaigns. The use of compelling pictures and video material brings more value and attention to your posts, especially when compared to plain text. Visual posts are becoming more important on every form of social media, but many platforms like Pinterst, Snapchat, and instagram rely on visuals entirely, and their popularity continues to soar.

3: Adapt According To Your Platform

Whether you're working with Facebook, Instagram, Twitter, or any other social media site, each platform is going to come with a set of features. Most sites allow you yo post links, videos, and images along with your engaging text posts. Each platform is different, however. Instagram for instance offers various filters and focuses primarily on posts related to graphics, photos, and other visual posts. The nature of Instagram makes it ideal for sharing art. Twitter on the other hand, while it allows some of these features, is better for shorter blurbs and other text-based posts. Character limits require to you get your information out there short and quick, and as a far more active program you have to post CONSTANTLY to keep up with your following and your competition.

Whatever platform you're using, you'll need to familiarize yourself with the individual social media site and adapt accordingly.

3: Trending and Timely:

Twitter perhaps began this concept, but Facebook and other platforms are adopting the concept of trends and hashtags as well. It's important to follow what's going with these trends, as well as what people are talking about on social media in general. Your posts must be timely, and fall in sync with current trends to remain engaging and capture the attention of your audience. Give them content that's relevant.

You'll have to experiment with your content strategy as far as when to post. Some audiences and topics trend at different times of day depending on the behaviors of their audience. What are their work schedules and daily routines? Try to pinpoint the times that they're most on and post accordingly. This may require some trial and error at first, but as you tweak your posting schedule you'll want to adjust and post mostly during the times that get the most engagement (likes, clicks, comments, shares etc)

Of course most of us aren't available to post on social media 24/7, fortunately you may not have to. Many features like Facebook's auto-scheduling program can make your life much easier as they allow you to schedule your posts in advance.

4: Cast A Net Of Posts:

Using a net can catch more fish for you than using a fishing rod. Its wider and has more reach. The same concept can in some ways be applied to social media. The algorithms of your visibility very much depend on the activity of your page. The more you post the more likely you are to be seen. One or two posts a day is good, but at some point it may not be enough. You want relevant content your audience will appreciate, so don't just spam post, but have your content planned in mass and in advanced. Five or more posts a day may be ideal to start, but you can experiment with the number of posts you plan as you measure engagement.

4: Interact With Users:

Interaction with your users is an important, but neglected step in social media management and influence. First, many pages like Facebook measure your pages response times and rates and will sometimes post them publicly. You want to be as responsive and interactive as possible in your profiles inbox system, and even on your posts.

Users are more likely to engage if they feel connected with your brand on a personal level. Answer questions, respond to criticism, and above all, be friendly and polite. Let your users know there's real people behind your page.

5: Keep The Content Coming

One of the biggest struggles for many businesses and users in social media is consistency. Creating content is more tedious than you would think, but it has to be done all the time. New content every day, fresh and original, is one of the biggest keys to success in social media.

Not everyone has time for content posting and creation, especially in a way that keeps up with the demands. With content constantly rolling out, you need to keep your pages busy. Luckily many automated programs like News Poster make the job a lot easier for those who are willing to invest.

How to Use What Your Competitor is Doing Well to Improve Your Business

It’s time to check out the competition!! In school it may have been called cheating, but in the business world it’s just good old-fashioned market research!
Find out where your competitors are advertising, spy on their sales funnels, and see how you can replicate any of their good ideas that appear to be working well. There are many online tools to find out what ads and keywords your competitors are using. There’s also a couple of basic ways to see what your competitors are up to - follow them on social media and subscribe to their blogs and newsletters. If they have smaller priced items, you may choose to purchase one of their items to see what their purchase process is like, whether they offer upsells, what those are and what their follow up process is to a sale. See what they are doing really well and look for how you can replicate it or adapt it to your business.

For example, if you sign up to a competitor’s newsletter, you can see how they nurture a lead and turn it onto a sale. Is there anything you see in this process that is working well that you can adopt for your business?
Or you may purchase a small item from them and find they are offering a great upsell - is that something you could do?

A simple trick you can do to spy on other offers is to check ads on other sites or on social media like Facebook and just see how many views, comments, likes, etc. they’re getting. If there’s a ton of comments, for instance, it’s likely something you want to look at and see what you could replicate or do better. You don’t have to always start from scratch or re-invent the wheel.

In fact, several of our businesses we originally got the idea from after seeing other ads with lots of views and comments on them, and then checking out exactly what they sold, what their upsells were, where else they advertised, etc.. And then we’d research to try to find out if there were other similar offers and what they looked like.

Often times we would find ways of offering a better front-end product (they wouldn’t even have to be the same type – just something in the same niche or appealing to the same crowds), more or better upsells, better ad copy, different ad sources, etc..

Sure, we’ve also started new offerings not based on anything else other than a random idea we had, but those always seemed to be more risky and more likely to fail from the start. Starting off with a model that seems to at least be working in one way or another is always a good idea! That’s not to say that you have to copy everything exactly as is, but by spying on what others are successfully doing and seeing what you can learn or mimic from them, you set yourself up to succeed far more easily.

So find out where and how your competitors are advertising and what their sales funnels are. Then look at what they are doing well and see how you can replicate this for your business.

For more insights on how to nurture leads and improve your sales funnel, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How to Make More Money Without Having to Look for More Customers

It’s often a lot easier to sell to your current customers than to get a new customer. They already like and trust you and know your product/service works. Tap into that opportunity by looking at what else you can sell to your customers that compliments what they bought previously.

For example, if you have a resume writing service, you could go out to recent customers and also offer an additional service where you submit their resume to X amount of job ads and write a customized cover letter for each ad, and also submit their resume to several recruitment agencies.

One of our followers once had a tech business where he sold server management services, and he was asking me how to increase sales. After pointing out how it’s often much easier to sell to existing customers than get new ones, I asked him what kind of stuff or things his current customers seem to want or ask him for. As I suspected, they were often asking for things like websites, ranking help, etc. among other things. But to my surprise, he wasn’t offering any of these services (or even taking a cut from others he referred them out to). Months later I heard from him that he finally put my advice into action and said that he instantly saw a big boost in sales, and then months after that I heard that he increased his sales to something around 66% more with just adding a couple other offers that he’d approach existing customers on. He admitted that he wasn’t really even trying hard, and that if he gave it some more thought, he likely could’ve more than doubled his existing sales. That’s the power of selling to your existing customers with relevant offers that they likely already need!

Since your customers are going to be buying related products and services anyway, you might as well have them buy it from you! And even if you can’t offer the product or service directly yourself, you can easily reach out to those who can supply them and work out a commission deal for referrals. Reselling to your current customers is often a lot easier and less costly that trying to obtain a new customer. So try reaching out to your current and past clients with a complimentary offer to what they’ve bought in the past.

For other marketing tips on how to maximize revenue from your current customers, and refine your current sales funnel and offerings, check out this tool: BizFire's Free Funnel Maker & Analyzer.

How To Optimize Your Content For On-Page SEO

Search engines remain one of the most common tools users are utilizing to find things online, Google of course being the most prominent among them. Search engine optimization is therefore key and making your site visible and getting your content on more eyes. You need traffic to build an audience, and an audience to build conversions. That starts with search engine optimization. There are different types of search engine optimization including off-page and on-page, and the rules vary a little by search engine.

For the sake of this post we will focus on practical ways you can create your written content in a way that optimizes your on-page content for Google.

Choosing Your Keyword

The first step in optimizing any content you write is going to be choosing your “keyword” the keyword is the main word in your text, which you want to stick out to search engines. In other words you want to try and think of a keyword that users searching for what your page has to offer, would type into a search engine. You then must attach that keyword to engaging and relevant content to draw people in.

It's important the keyword is related to the content, makes sense, and provides useful and accurate information, don't use “click-bait” and other deceitful tactics or Google, along with your users, may view you as untrustworthy.

In general, you should try to use “long tail” keywords, or keywords that are written as common phrases or terms people might input into a search engine, that usually consists of four words or more. Before you choose a keyword you'll want to do keyword research. Keyword research involves finding a keyword that is relevant to the content you want to promote, is a popularly used search term, and is easy to rank against the competition. You can use Google keyword research tool or a an automated programs like Web Fire which also tells you how you rank against the competition for your chosen keywords.

Headings, Subheadings, and Plain Text

All of your titles and subtitles should try to include your keyword. Most importantly it should be included in your main heading, and as many subheadings as you can. Your keyword also needs to be incorporated naturally and somewhat frequently (but not too frequently) throughout the body of your main texts. You need to use the keyword as much as you can but essentially without seeming like you're trying to. Because google may penalize you for “keyword” stuffing you don't want to overdo it. In the old days SEO experts used to tell to put the keyword in every paragraph and every sentence that you could, but this is no longer the case.

Many experts recommend a keyword density of 1% or 2% of your entire text bodies, but others say there's really no real rule of thumb.

Images and Alt Text

All content should contain imagery, it makes a post more engaging and for many it just feels more accurate when there's picture in front us to support the text. Relevant images are very important in search engine optimization as well. The “alt text” for instance should be considered. The alt text of in image is simply that let little text caption that pops up whenever you hover your mouse over an imagine.

The alt text of an image plays a role in search engine placement as well and should include the keyword you want to optimize.

Links for Trust and Click-Through

For the sake of search engine optimization every post should have links. There's just something about them that make a page more appealing visually, but they also boost your search engine ranking. Every post, if possible, you should include at least two or three linked references to high authority websites to establish trust.

As you develop more content on your page you'll also want to create links to that as well. Try writing your content in a way that may loosely relate to something you've produced before, and include a link to it. Whenever possible try to get at least two or three links on your page to content you've produced before, as long as its loosely similar subject matter to your current post.

Using Optimized Tools

Optimizing content for SEO is anything but easy. Many times the devil is in the details and it's a lot to remember, but you should get the hang of things in time as you learn more and more. Luckily, there is an easier way. You can also create original, already optimized content using automated programs like Robot Author to save you the time and headache.

Make It Easy For Customers To Buy: How Offering Free Trials/Demonstrations Can Boost Your Sales

Sometimes it’s hard to see the benefit of something we haven’t seen in action or tried first. Offering a free trial period, or a demonstration of your product, can be a great way to alleviate a potential customer’s fears and make them confident the product will work for them. Also, once someone has tried something free they often feel obliged to reciprocate by purchasing from you - it’s the principle of reciprocity in action.

For example, if you have a software product, offer a free 30 day trial, so customers can see how it works, use it and see the results they get from it. You’ll get customers who may have sat on the fence or not purchased previously all of a sudden be ready to buy because they can get a chance to experience how great the product can actually be for them.

There’s one tip we’ve learned over the years that can greatly increase your retention rate here (or essentially how many stay on past the trial period), and that’s to offer a free trial, but require them to enter their credit card or payment details. Instead of charging them, which can decrease the conversion rates even more, just authorize their credit cards for $1 or so (this is typically where their card temporarily sees a charge for like $1 that never officially goes through – similar to what many gas stations do when you pay at the pump). If you use Paypal, you don’t even have to worry as much about this and can just do a straight trial for X days that automatically charges once the trial ends (Paypal is typically very good at getting money from customers, whereas for credit cards you often have to authorize them to make sure that they’re legit to start with).

You can also use trials as “special offers” whenever you want to run a sale. For instance, if you regularly sell a software tool for $997 / year, you can have a special offer where you do a free trial for 14 or 30 days. This can get a ton of people who’ve been on the fence to jump on this offer, as they know that the only other way for them to try out the software would be to pay $997 upfront.

So make it easy for customers to see the value in your product and purchase from you by offering a free trial or demonstration of your product. You’ll get a chance to make them feel comfortable with your product and see how great it is for them, before having to lay down their hard-earned cash. This in turn leads to more sales, especially from people who may have been skeptical about your product without the chance to try it first.

For more tips on sales and converting leads, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Giving Away Something of Value Can Help You Monetize Your Back End

Everybody loves a freebie! What do you currently sell, that is of value, that you could offer for free? And how can you monetize the back end of that? This works especially well if you can offer something that other businesses would normally charge for.

For example, if you have a corporate cleaning business, you could offer your first clean free, and follow up with your customer to see if they were happy with your service and would like you to continue. This is a great way to get new clients to try your service, as you’re taking all the risk out of it for them and, if you do a great job, chances are they’ll want to keep you on. The principle of reciprocity comes into play here too - you’ve given something of value to them and chances are they’ll feel the urge to do the same back.

A twist on this model is our “free plus shipping & handling” funnels, where we offer something for free on the front-end as long as the customer covers a small s&h fee (usually under $5). As long as they think the value is $20+, they’ll consider this a steal and be inclined to jump on it, even if they normally wouldn’t buy it right then and there. However, a necessity with this model is to make sure that you have a great set of upsells and a good backend to really monetize it. We typically have a continuity offer (like a membership or something along those lines), a low to medium priced offer, and ideally a high-end offer in the upsell path. The real money is made in the upsell path, as it’s hard to make a lot off a free plus s&h offer. As an added bonus with this model, you also get a lot of quality buyer leads (worth far more than non-buyer leads), without often having to pay a lot in advertising costs to acquire them. This allows you to market more offers to them in the future and make even more money off these buyer leads.

Think about something you can give away, that has value, and then look at how you can monetize the back end. Whether it is a sample of your service or a physical product, this works especially well if it something that other people usually charge for.

For more insights on how to create a sales funnel that maximizes your profit potential, check out this tool here: BizFire's Free Funnel Maker & Analyzer

How Going For The "Big Fish" Deals Can Increase Your Business

Too often business owners try to fight over the scraps. They try to make deals or land sales with anyone and everyone that they can find, regardless of if those deals are barely worth any money to them.

It’s amazing what can happen when you try to go for the bigger clients or choose bigger businesses to partner with. Just a single deal can often make for a very good month (or even year!).

There’s two main ways of doing this. First, you can target more high-end prospects with higher end offerings. By raising your prices and offering more “done for you” services and products, you can try to target the elite buyers instead of focusing on being the low-priced leader barely scraping by. The second way is to try to focus on big “competitors,” or on other business owners who are far bigger than you in a similar market, but not necessarily competing, and then trying to strike a deal with them to sell or promote your offers (for a big cut). If you make this hands-free, super easy, and very profitable for them, you’d be surprised how many are willing to do deals with you.

One way of doing the second suggestion here is by offering to white label your product or service. This is where you allow someone to sell your offer as their own while you do all the work to fulfill it. This can be a win-win for both, as they can get a good cut of the sale for doing virtually nothing except making easy sales for you, while you fulfill the sales, do the support, and make lots of extra sales without having to spend money on advertising or do any marketing yourself. A single big fish deal like this can make an entire business.

One thing that still amazes us to this day is that it’s often just as hard to make a huge sale or business deal as it is to make a tiny sale or business deal, yet the vast majority of people tend to focus on the little fish because they don’t think they’re able to land a bigger deal! This can be applied to almost any aspect of business – whether it be finding big players to partner with, selling high end products / services, or even just being an affiliate for more expensive products! Quite often times it’s just as hard to sell a $5,000 product as it is to sell a $50 product, as long as you’re targeting the right kind of prospects. One just results in you making a lot more.

Try going for the big fish now and then, whether by going after more elite prospects, at higher prices with better offers, or by seeking out big partnerships to do white label deals, where they sell your offers for you for a cut.

For more great marketing and sales tips to increase your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

How Creating A Sense of Urgency Can Help Improve Sales: Reducing/Offering Free Shipping Within A Certain Time Frame

Don’t you hate it when you’re searching for an item, find it at an amazing price, then see that shipping is going to cost you an arm and a leg? One way to increase your sales, especially over a short period of time, is to reduce the cost of your shipping, or offer a sale period time where shipping is free. By putting a time limit on when you make free shipping available, you add a sense of urgency, encouraging customers to buy now, as opposed to at a later date. It’s also a good way to encourage customers who may have been on the fence to make a purchase now.

For example, say you have a business that sells gardening supplies online. Reach out to your customers and let them know that for any supplies ordered by midnight on Sunday, you’ll offer free delivery. If you have regular customers that place large orders with you, you may even want to reach out and call them. On your website, make sure it’s clear that you have this offer available for a limited time - it may be a pop up on your website or the first thing your customer sees.

So consider, for a limited time, offering reduced or free shipping on your products. The limited time frame creates a sense of urgency, encouraging customers to purchase now, as opposed to at a later date, and encourages customers who may have been on the fence to make the purchase.

For more tips on boosting sales within your business, check out this book 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!.

Why Some Businesses Fail?

Business is a complex concept that many fail to gasp. A business only emerges to be successful if it is implemented after thorough planning with passion, discipline, and after a great deal of research. Sustaining a business can become extremely difficult after a certain period of time due to budget constraints and poor planning. According to a survey, in the USA alone, 70% of new businesses take a hit within a decade of their conception.

A truly successful business is not one that booms and experiences a short and vibrant period of success. A truly successful company is one that enjoys sustainable success that lasts long term and withstands the test of time. Many business owners make the mistake of ignoring critical issues during the first few years, which in turn damages the business operations down the road in later years, and sometimes it's too late for the problem to be fixed.

A number of reasons can lead to your business becoming a failure. Some of the common reasons are:

1. Weak Leadership

Strong and effective leadership is important in ensuring the success of your business. An ineffective leader ends up micromanaging the employees and will try to control all aspects of the company. Unfortunately a poor leader will fail to understand that for one man, that is simply not possible. As a result, the business environment starts to crumble. A good leader is the one that imparts knowledge to the workers and tries to give specific duties to responsible people. A good leader knows how to delegate so that every aspect of that business gets taken care of quickly and efficiently.

In new businesses there are many different requirements and responsibility for different departments, and this can be difficult to manager at first. Unseasoned leaders are overwhelmed by juggling so many responsibilities and challenges and cave under the stress they can bring. Leaders need to be strong, bold, and unafraid of making quick, but calculated decisions. Good leaders also pay attention to details and are constantly looking for means of improvement. Without good, solid leadership, it doesn't matter how much money a business has or good a product it offers, it will fail.
If you don't plan for the long-haul, your business will fail before it even begins.

2. Lack Of Long-Term Investment

A far-reaching, powerful, long-term vision is essential for a good business. Many businesses make the mistake of getting overexcited during the first few years as soon as they start earning money. As a result they often fail to develop long term strategies for growth, and don't make investments in the future, clinging instead to immediate profits. Such an attitude in business will inevitably lead to poor quality products, stagnant growth and innovation, and customers who will eventually lose business. The customer base will diminish and the business will fail.

3. Lack Of Market Research

Thorough planning and research are needed at the time of launching a business. A primary reason that leads to business failure is that it gets launched without proper research and does not target a specific market. Market research is vital and should be conducted before you even think about starting a business. Even if a business enjoys success for a short period of time, ultimately, it is bound to crash without any kind of research. Without conducting research beforehand, a business might as well be stumbling around blind. How can you expect to succeed in business if you don't know anything about your hopeful customers?

A successful business is defined by the ability to predict the consumer’s requirements and behaviors. With this knowledge they can then deliver products and services that perfectly fit the needs and desires of the needs of the customers they want. You don't necessarily have to have a unique or incredible product. What you do need is to able to offer premium quality to customers who are looking for something from you in particular.

Collecting and analyzing information about market trends and procedures is important in keeping your business ahead of your competitors by offering new products, services, and deals to keep up.

4. Lack Of Customer Retention

Many businesses ignore customer retention strategies because they keep focusing on finding new customers. However, it is counterproductive strategy because old and loyal customers are important not only in increasing the sales of a business, but also popularizing it through good reviews and word-of-mouth. Not only that but old customers are easier, and cheaper to keep, compared to the process of finding new ones.

5. No Expansion Or Personal Growth

Growth does not only mean establishing a business in different locations or expanding operations. It means you also need to keep your business inspiring and innovative. Fresh talent should be welcomed in your business because they bring a lot of modern and fresh ideas to improve your business. Moreover, leaders of a business should also keep attending different seminars and training sessions to make sure they are keeping up with the times and adopting the latest entrepreneurship strategies.

If you want a deep examinations of things that may be holding your business down, you also should considering looking into programs like BizFire's Free Business Analyzer and Growth ToolTOOL, which may provide many valuable insights in a fraction of the time.

What Should Be In A Good Blog Post And Why

It would not be wrong to say that people’s interest in blogging has hit the highest point in recent years. Some people believe that blogs are dying, but more accurate they're evolving. Make no mistake, blogs are here to stay, but they're more competitive than ever. With social media, freelancing, and SEO becoming widely used around the world, the trend of blogging has dramatically increased in recent times. Millions of blogs are being written on a daily basis, but there are some basic tips and techniques which should be implemented in every excellent and engaging blog post you write.

Captivating Title and Headline

Many writers tend to ignore the fact that a good blog post is always about just one idea. There is no need to add numerous ideas and topics in a single blog post because the primary purpose of a post is to discuss and elaborate on one idea. A good title is the one that captures the readers’ attention at the very first glance and briefly describes the content of the post. It should be based on the pattern of an engaging magazine headline or a newsflash that attracts the user and forces them to click the link.

You should take time in crafting a fantastic headline for your post because it will be the first item that any readers see, and if it is not catchy enough for the user, you may lose a potential reader.

An Engaging Opening Paragraph

The importance of the first impression of a user cannot be understated. A large amount of data is available on the web that will support this. With all the content out there, it has become much more challenging to hold readers' attention. No one's going to read for an extended period of time, unless the content is unique and engaging.

An opening paragraph of a blog post is crucial to keep your reader interested in your writing. Blog posts should always start with something interesting like an amazing quote, a thought-provoking question, or a bold statement.

Targeted Audience

A good blog post is the one which targets a specific audience, depending on the topic and relevance of the post. In order to write a good post, you should know who your audience is and what they are searching for. Targeting an audience is vital to make sure your content reaches the right kind of readers who are interested in the category on which the post is written. A post that's targeted is more effective in attracting more traffic to your blog as well as keeping the readers glued.

Many blogs become successful by smartly guessing the demands and interest of their audience; however, it should be done in a professional way. Consider using different tools available on the internet to determine the requests your readers might make. Some of these tools might include Twitter Advanced Search, Keyword Tools. SEMrush, and many others.

Unique and Interesting Content

Excellent blog posts not only manage to capture the reader's attention through engaging headlines and opening sentences but also maintain interest throughout the post. The content of any blog post should be exciting and unique. Make sure the reader isn't bored and reads the the entirety of your content. Any point or opinion discussed in the post should be supported by some evidence or logic to present your thoughts clearly to the readers. High authority, trustworthy links are great when possible. Clear, comprehensive, and unambiguous writing always attracts the readers and keeps them involved.

Using Subheadings And Smaller Paragraphs

A well-presentable blog post is essential to make it easily readable for the users. Majority of the people skim through a blog post before deciding to read it, so it is important to format the blog posts properly. It can be done by dividing a post into several headings and subheadings with small paragraphs to clearly indicate the topic of each section.

Using bullet points and numbering can be done to make it easy on the reader’s eyes and keep them engaged throughout the article. Design, style, and format of the blog should be selected appropriately according to the type of blog.

Some the tips in using bullet points are:

• Treat the bullets as small headings to write concise and clear points.
• The bullets should be symmetrically formatted.
• Avoid excessive bullet points

Images

Visual content is the tried and tested method of immediately capturing the user’s attention. Captivating pictures can boost the traffic of your blog quickly and easily. You should take or design your own unique images for the blog. If you can't find or design original images yourself, there are numerous online free resources available to get the photos for your content. Consider programs like Canva, websites like Pexels, Morguefile, and Pixabay for open-sourced, copyright free photos.

SEO Optimization

SEO is an essential part of any kind of online content, including blogs. Organic searches are a huge part of the traffic blogs will see. Your content must follow the SEO best practices and the media used in your website is SEO optimized for higher ranking on the search engine result pages.

Some of the tips of optimizing a blog post are:

• Write an appropriate meta title
• The meta description should be added to clearly describe the post
• Focus keywords should be used
• Images and video should be optimized.
• Using internal links for optimization.

If you need any help in setting up a blog and writing good and captivating blog posts, you should considered Robot Author for further help with streamlining the process of creating great online content for your blog.

How to market to B2B Lead

One of the most important things to understand is that leads are far more than just random people who might be interested in your business. A lead is someone who needs what your business has to offer. The only thing you should have to do is capture their attention and easily be able to convince them that your products and services supply that need.

The generation of high quality leads is the most important part of business-to-business(B2B) marketing. Solid leads ensure steady growth and income. Some of the most important straategies you can consider are:

Creating and Publishing High-Quality Content Regular

All the techniques and strategies to promote your business and generate more leads boil down to the one thing that is most important in any online presence, the content. It's true to say that content is the king in any regard. You must make sure that the material published on your webpage is high-quality, reliable, and engaging to your users.

High-quality content enhances the reliability and credibility of your business and further plays a huge role in expanding your customer base via better ranking on search engines. Make sure that your website is providing some insightful information to your visitors and is not dull in tone and writing style.

Regular and consistent content publication is also key in keeping customers engaged with your business and any of the latest updates associated with it. An informative, engaging, and entertaining piece of content will grab eyeballs and establish loyalty among customers.

Develop Referral Programs

Research has shown that B2B companies with good referrals programs have a 70% higher conversion rates and good sales as well. A satisfied customer will market your business to others via word of mouth. Referral programs are essential in the success of any business.

There are many ways of creating a good program. You can create referral codes that are easily customized and provide discounts to potential customers. It facilitates the marketing team of a company to determine the source of the majority of your leads and to learn how many of them are converting into loyal customers for your products or services.

Create an Optimized and Engaging Landing Page

The landing page of your business website must be able to captivate the users' attention via proper design and be stylish. You have to set it apart from competitors, so consider viewing their landing pages first.
The page should be optimized according to the SEO standards. Moreover, it's unnecessary to add all of your most generous offers and discounts on the landing page because research suggests that a grand, single offer is far more enticing to potential customers rather than aoverwhelming them numerous offers placed on the same page.

The goal of the business should be made crystal clear on the landing page. Your message about your products, services, and unique selling proposition should be unambiguous. The primary goal of an optimized landing page is to convert the users into leads, rather than conversions. Make the content exciting and engaging for the users and convince them of the importance and quality of your business.

Landing Page Forms

The forms used on a landing page should be clear, concise, and engaging, which makes it easier for potential leads to enter their information. In this way, you can create B2B leads and market your business successfully.

Marketing via Social Media for B2B Lead Generation

Social media has become an essential part of peoples' lives around the world. Such heavy use of social media means your business has a good chance of attracting people from social media platforms like Facebook and Instagram. Company pages on LinkedIn are also perfect for lead generation with professionals and entrepreneurs. Linkedin is an ideal B2B marketing platform. Such professionals often search LinkedIn for products and services as well as employees. Your business standing out on LinkedIn, could be a major key to success.

Marketing through social media is also crucial because businesses can interact with potential customers directly and answer their queries instantly. As a result, users are more likely to take interest in your business, following any new updates about it through social media accounts.

Social media advertising doesn't just work for consumer marketing models. Various platforms on social media, including Facebook, are becoming popular marketing tools for B2B leads.

Ads on these websites reach hundreds of thousands of people, sometimes more. They can be specifically targeted to a group of users based on their gender, age, and interests. As a result, many highly relevent leads can be generated this way.

Pay-Per-Click

Pay-per-click (PPC) is a highly efficient but expensive tool for marketing and lead generation. If your marketing is laser-focused on the target audience of your business, you are likely to generate plenty of leads via PPC. However, modern technology, like different ad blockers, can impede this process because it is also possible that some of your targeted users may not even view the ads if they are blocking them.

Automatated Programs

If you need help marketing your business and B2B lead generation, you might be interested in the Macroleads program for an easy way to generate successful B2B leads marketing. You can automate and streamline the process saving you time while simultaneous increasing the efficiency of your marketing.

How To Create A Better Funnel For Your Business?

Every entrepreneur is well familiar with the importance of marketing in today’s era of extreme competition. Marketing through various channels has become essential to make sure a business is able to thrive in the market. Without a proper marketing strategy, a company will not be able to gain new customers and expand their reach.

Are you looking for tips and techniques to create better sales funnel for your business? If so, you are in the right place.

What Is A Sales Funnel?

A sales funnel is a marketing concept that provides a schematic of the process through which a customer goes through while making a purchase. The term ‘funnel’ is used as an analogy because most of the people who know about a business are its potential customers and represent the top, most significant part of the funnel. This might also be described as your “warm market” and may include those who are on the fence about your brand, or barely even giving it a thought. These people are on top. The people who can be described as committed customers are likely much fewer than those who are simply familiar with your brand. They represent the bottom part of the funnel.

The following are the five essential steps in constructing an excellent sales funnel for your business:

1. An Attractive Landing Page

The landing page of your company’s website is the first and best chance of impressing your potential customers. It should reflect the best qualities of your business and convince the customers to utilize your products and services. An excellent landing page is the one that will encourage the readers to sign-up for updates or notifications from your website. In this way, you can establish a regular and continuous interaction with your potential customers, allowing you to work them into different parts your funnel.

2. Give Front-End Offers

An enticing front-end offer should be made clear and visible on the front page of your website. The offers should be adapted to the market’s requirements, consumers mindset, and modern marketing trends. This strategy is often called the "pre-selling" as at this stage of the funnel; you are convincing your potential customers to buy your products or services.

3. Add Back-End Offers (Upselling)

An option of expanding the shopping cart should be provided to the customers at the back end. It means that the customers who have just bought or are about to buy a product or service from your business should be given the option of upgrading their order. For instance, you can create a unique offer that will provide even more benefits to the customers at an affordable cost. The strategy of upselling is often used in the funnels to enhance sales.

4. Downselling

The option of downselling is the opposite of the upselling strategy. The technique is essential in the selling funnel as it facilitates the customers' experience with your business. Many companies make the mistake of thinking downselling to be a failure of the business or as a negative step.

However, it is important to make sure people with strict budget constraints can utilize your services efficiently. The budget of your customers can keep changing due to many reasons, so your business should be considerate towards your customers by providing cheaper and reasonable offers, including the option of downselling.

5. Steady Marketing

The last important strategy of designing an efficient sales funnel is to keep your marketing steady. It is essential to follow up with your latest customers, take feedback from them, and make sure they are happy with your products and services.

To establish a good relationship with your customers, you can offer a rewards program for your customers. Different packages and offers can be introduced under this program which will keep the customers coming to meet a specific threshold of the program and get rewards from your business. Moreover, you will be able to keep the customers informed about new deals of the business and increase sales.

The five steps listed above are some of the many strategies that can be adopted by the firms to develop a better sales funnel. Other than these steps, every business should evaluate the type of their business and the targeted audience to select appropriate strategies to create a funnel for the business.

If you need help in marketing your business and creating a better sales funnel for your business, you can check out the BizFire's Free Funnel Maker & Analyzer program to get help in this whole process. It makes your funnel strategies so much easier.

The Marketing Tip To Boost Your Sales: Sending “We Haven’t Seen You In A While” Cards With An Incentive To Buy

Most businesses tend to practically ignore their prospects and even their best clients. This is a horrible thing to do, as you’d be leaving a ton of money on the table in doing so.

One thing that you can do to help remind your prospects and customers about you is to send either an e-mail or a card with something like a thank you note along with an incentive to take some further action (like a discount or a freebie leading into a sales offer of yours).

For instance, if you have leads that haven’t bought from you but who’ve expressed an interest of some kind, you can either automatically (via an autoresponder) or manually follow-up with them by writing an e-mail saying how you haven’t seen them in a while, want to thank them for previously reaching out, and then letting them know about either a freebie you’re currently offering, which can lead into a paid offer, or a discount or other incentive/deal that you currently have. This can help revive old, “dead” leads into being active buyers.

Likewise, if you have existing clients that bought one of your offerings but haven’t been active since, you can send them a thank you for being a customer along with a similar freebie or special discount/offer exclusively for your members/customers into some other offer you have. This can be a great and easy way to make more sales without a ton of effort.

So follow up with old leads and past customers with a “we haven’t seen you in a while” message, thank you note, etc., along with a freebie, incentive, or discount to help drive more sales from them your way while also making them feel appreciated at the same time.

For more easy ways stay in contact with your customers and drive sales to your business, check out this tool BizFire's Free Funnel Maker & Analyzer.

How to Access A Whole New Set of Leads By Partnering With Other Businesses

Looking for new customers? Or a way to make a whole bunch more sales? You’re going to love this strategy then! Think about other business that you could partner with, that you don’t directly compete with, where you could offer value that will make you both a lot of money. Think about the customers a business already has, and whether those same customers would be interested in your own product or service. Now, think of how you can make your offer a win-win for you and the other business. This is a great way to access a whole new database of potential clients for yourself, and give the business you’re partnering with an opportunity to upsell their current clients by offering them your service (for a cut of your fee).

For example, if you sell homemade candles, reach out to boutiques to see if they'd be willing to sell your candles (even without them buying them first - just sharing in the sales). Or if you sell a social media management or SEO service, reach out to web design firms that might not offer your services to their clients, but offer them a good chunk of the sales PLUS offer to do all the work, support, etc. for their customers AND let them market it as their own (a win-win for both).  Or if you're a programmer or have a tool of your own, reach out to market leaders in your industry who might be able to sell a lot of your product and let them white label it (sell it as their own) for a good cut of the profits while you just maintain it and do support for it. One good deal here can be more than a full-time living or a good little business all by itself.

We’ve started six and seven figure businesses by making such deals, and it all starts with just reaching out when you know both sides can benefit.

So have a look for other businesses that you don’t directly compete with that you could partner with. Then look at how them selling your product can be a win-win, whether it’s a share in sales, fulfilling a need their clients have but they don’t offer (and allowing them to market the service as their own) or white labeling your product for their clients.

To find businesses to partner with, check out our business lead tool here: Macroleads

How to Sell People Without Selling to Them? Using Case Studies in Your Marketing.

Social proof is a great way to help sell your product. A testimonial from a satisfied customer can sometimes be more effective than you, yourself, talking about your offer. A great way to make your marketing less “salesy” while still being powerful is to include case studies from people who have used your product/services.

For example, instead of talking about how people need to buy your SEO service, write up an article, blog post, or Facebook post on how one business went from no rankings to #1 rankings and more sales in under 2 weeks with a handful of easy tweaks... and then talk about the process and what your service did. A handful of readers will naturally want to reach out to you to have you do the same thing for them.

This same method can even be used to write blog posts, articles (even ones you can submit to the media), videos, etc. on top of ads you can make. For instance, you could have an article on “how one household decreased their energy costs by 38% with a couple simple tweaks,” and then you can describe what was done, how your product(s)/services helped, etc.. Naturally some people will want to do the same.

So think about how you can use case studies to explain your service/product, and the results customers can achieve, and then do this through articles, blog posts or Facebook posts.

For more great marketing tips to increase your sales, check out this book: 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years!

How to Build a List by Solving People’s Problems

So you’re looking to build a list? This strategy is a great way to build a list of people that are interested in your niche. First, find relevant Facebook groups in your niche, join them, and take the time to see what people are complaining about. What are the common complaints that keep coming up again and again? What product or service could you come up with to provide a solution to these complaints? Once you’ve come up with a solution, sell it or give it away for free to build a list or following.

For example, if you run a wedding planning business, join Facebook groups in that niche and see what the common complaints among brides-to-be are. Perhaps they find that it’s very overwhelming, trying to remember everything to organize and knowing when to do what. You could create a timeline checklist, of what to organize when in the countdown to the big day, and offer it free to build a list of potential clients.

So join Facebook groups within your niche and see what the most common complaints are, then find a solution to these complaints and either sell it or use it to build a list or following by giving it away free.

For help with finding leads and building your list, you can check out a demo of WebFire's tools here and grab a special deal!  Web Fire

How to Get Leads To Promote Your Product Or Service

What is Lead Generation?

Over the years, the techniques and strategies of the marketing of business have evolved a lot. Lead generation has become an essential phenomenon in marketing. It is the process of attracting potential customers to your products and services via social media platforms, email updates, and strong word-of-mouth. A lead is considered to be a qualified and hot lead when the consumer is not only attracted to your business but also has a need for your products or services.

What is the Importance of Lead Generation?

Initially, lead generation is vital in gathering information about the behavior of your potential customers. After compilation and detailed analysis of the collected data, you can devise effective strategies to market your business for the targeted customer base.

It is crucial to attracting a large number of people to your websites, so the products and the services offered by your company are promoted among a vast amount of people.

Lead generation is a time-consuming process that needs skills and research. However, it has become an essential part of today’s competitive business marketing. Different types of businesses can adopt different strategies for lead generation; however, some of the most common and effective strategies are as follows:

1. Determine Your Target Audience

The most important step of lead generation is to identify your target audience. It is challenging to promote your products efficiently if you are not sure of your own potential buyers. Therefore, it is important to research your audience and have an unambiguous idea of your customer base.

Information about the targeted audience commonly includes their age group to determine the tone of the ads, their residential areas, or living standards to set the budget and pricing of the products and the general lifestyle of your audience.

2. Create an effective promotion plan for your business

The promotional plan of your business should be exceptional to stand out from your competition and attract people towards your products and services. Such promotional and marketing techniques include blogs for your business along with vlogs, social media presence, and pay per click (PPC) advertising. Such modern techniques will help you in generating hot leads for the promotion of your business.

3. Use an Email Newsletter to Build Relationships

Once you have come into contact with the possible buyers, you should try to cultivate a healthy relationship with them. It can be achieved in a number of ways, for example, sending updates via social media, or using email newsletters. As a result, a stable communication channel is established with the customers, and they will be familiar with any new launches in your business.

4. Social Media

Social media platforms like Facebook, LinkedIn, Twitter, and Instagram are playing a huge role in the success of small businesses. It is an instant method of generating leads and successful promotion of your products and services. The business owners must keep in mind that just creating a social media page is not enough. They have to be regular in updating it as well.

Any major announcement related to your business should be promoted on social media accounts. Interaction with the users is very important, which can be done via holding live sessions, replying to any queries as soon as possible, and posting regular updates. Engagement is necessary for lead generation, so make sure that your social media pages are reaching a considerable number of people.

5. Webinars and Giveaways

Webinars and live sessions have become very popular as they provide quick and easy engagement with the customers. The users also prefer to get their queries answered quickly, so they are more likely to join online live sessions of your business and get any necessary updates about the products and services offered by your company.

Moreover, giveaways on social media pages and websites is also a massive attraction of people towards your business as giveaway posts are shared in considerable numbers in a short amount of time. Social media influencers are often hired by the customers to share the pages and posts about giveaways, which attracts many leads to your business.

6. Use Lead Magnets

As the name suggests, a lead magnet is a way of attracting leads to your products and convincing them to utilize them. At a small price, the customer should be provided a considerable output, especially at the start of the business, to make sure it is able to survive in the economic conditions.

An enticing offer makes the users sign-up on your website or register for regular updates. Many businesses poll their audience to get an idea of the demand of your customers.

7. Consider some Online Tools

If you are interested in the lead generation for the promotion of your products and services, you should really look into Domain Lead Pro.

Five Marketing Tips To Drastically Improve Your Sales

With the passage of time, consumers have become highly conscious of the marketing strategies being used by businesses all over. Most consumers are able to differentiate between an authentic business and one that is exaggerated and hyped through artificial marketing. As a result, people tend to spend their hard-earned earnings on very particular products and brands.

In such a highly competitive business environment, businesses face the difficulty of increasing their sales, or even worse, just to maintain a steady sales income. As a result, the capital of such companies starts dwindling within a few years, and it can lead to the catastrophic failure of their business model.

If you want to keep your head above those choppy waters, you need to keep in mind the following five marketing tips.
These tips should be adopted by all businesses to drastically improve their sales:

1. Identify The Market And The Problems.

Not enough can be said of the great importance in choosing an appropriate market for the kind of business you run. After you've established your business, it's important to find out the problems your desired customers are facing in that particular market. Then you need to analyze those market problems in detail. Then you need to figure out exactly how your business solves that problem and sell that solution. Your business should emphasize developing modern, durable, and unique solutions to customers’ issues.

It should go without saying that the products and the services offered by your business must possess the highest of quality. However, offering premium quality is not enough. It absolutely must stand out from the crowd to really make the customer fall in love with your business.

2. Develop A Unique Selling Proposition

Your business must have some unique selling proposition (USP) to make it stand out from your competition. If you keep offering the same services and products as your competitors in the market, your business will have fewer chances of surviving in the fierce business conditions. You should research your competitive businesses and offer more advantages to your customers to keep them hooked to your company’s services.

Moreover, with the launch of different businesses on a daily basis, it has become difficult to establish a loyal customer base. A steady and continuous form of communication with your customers is important to keep your business and new products fresh in their minds. You should take feedback from your customers and adapt your workings and services according to their requirements.

3. Effective Social Media Marketing

As often stated in all marketing strategies, social media has become a an integral part of marketing for any kind of business. It is now considered to be the best tool of advertisement for companies because you can target specific markets, areas, and people via an active social media marketing campaign. Moreover, you can get better advertising for a fraction of the cost compared to other marketing techniques and advertising platforms.

Through social media platforms, you can form good relations with your potential and existing customers and keep them updated about your business and any new products. Social media can also be used to answer any queries of your customers quickly and get good reviews from your customers. Authentic and live comments from other customers will encourage the audience of your social media pages to avail your products or services, leading to drastic improvement in sales.

Other advantages of social media include:

• It provides various channels for your business to sell your products. Many social media pages now provide you with the option of selling directly from your Facebook page to facilitate your social media consumers and increase sales.
• It is extremely cost-efficient to run a social media page and keep customers engaged and updated.
• Customer retention is improved via social media by keeping customers engaged and informed

4. Select An Appropriate Price

Selecting the right price for a product or a service can more difficult than expected for many. However, it is necessary to remember that the price you set should be affordable by your targeted customers. Market and audience research (https://marketingland.com/research-audience-90118) and targeting play a huge role in this case.

You can research your competitors (https://www.intechnic.com/blog/top-ten-tools-to-research-your-competition-on-the-web/) and analyze the reasons behind the prices set by them. Try to set the price with minimum profits during the first few months of the business until it has found its footing in the Market. After you have established a loyal customer base, you can revise the charges appropriately according to market conditions.

5. Customer Retention

Targeting new customers should not be the only focus of the companies as retaining an old customer is also important to establish a loyal customer base and increase the sales quickly. There are many ways to target customer retention, for instance by connecting with your customers on social media or through blogging and email up to dates to keep them informed on updates and special offers. Many companies also retain customers by creating rewards programs that provide your most loyal customers with exclusive deals, and rewards them with special offers and discounts for shopping at your store.

If you want to read more about marketing tips, check out the 50 Marketing Tips & Tricks Learned After $100 Million in Sales Over 20 Years! for a detailed explanation of the marketing strategies.

How Taking Action Can Get You Leads

Instead of waiting for leads to come to you, go to them! Many people just build an opt-in page or a squeeze page and wait for leads to sign-up or reach out to them - so instead of waiting for people to find your store and buy from you - actively go out and find prospects.

Look for questions that are being asked, which are relevant to what your business provides, on forums, Q&A sites (like Yahoo Answers or Quora) and social media such as Facebook and Twitter.

Now take a couple of minutes to answer those questions, making sure you provide value first and foremost. This will help you gain extra exposure for your business, help build you up as an authority in your niche, start to build trust between you and possible customers and potentially land you some sales.

For example, if you have an SEO service, look for questions on the best ways to optimize websites. Then you could leave an answer such as, “Here are 3 tips I find work well…(insert your tips here). If you’re after more information, I help people with their SEO, through information and doing it all for them, and here’s a link to an article I wrote listing 17 tested ways to improve your search engine optimization.” You’ve already given great information and value in your answer, making people more likely to click through to your site.

Another example would be if you were a chiropractor, you can find people complaining about back pain and offer a couple tips that you think might help them, followed by an offer to stop by your clinic for a free initial adjustment or consultation.

Or if you were in the weight loss niche, you could find people asking questions on the best ways to lose weight, give them a few tips, and then link to a longer video or blog post of yours mentioning even more tips perhaps with an offer to sign-up for a free newsletter, which can be used to try to drive them into your main offer.

One last example, of an awesome way to go to leads instead of waiting for them to come to you, was when I first started out online, I decided to just be an affiliate for some diamond sites (where I’d earn 5% to 15% per sale through my link). I would search the internet for leads of people asking questions on diamonds, trying to see if they found a good deal, etc., and then offer to do a free analysis for them. I would often times end up finding better deals through one of the sites I was an affiliate for (sometimes I’d even have a coupon or discount through the site), pass on my affiliate link to the specific diamond, and make a nice commission when they bought it. All this was done while coming off as being a super nice guy helping them out (even if I mentioned that it was an affiliate link).

Don’t underestimate the power of going to leads instead of waiting for them to come to you! In fact, it’s important to note that this doesn’t just have to be done with consumer leads. You can apply the same methods to finding other businesses to partner with, for instance, and proactively reaching out to them to try to land a deal. Or even proactively going out to leads in the media to see if they’d want to run an article or story on something that you’re an expert in related to your niche. Even taking just an hour or two a week doing this can have huge benefits for your business.

Although you can manually search for leads out on the internet, if you get serious enough about this technique, there are tools out there like WebFire.com that can help you do this and more.

Go looking for leads, instead of waiting for them to come to you. Look on forums, Q&A sites (like Yahoo Answers) and social media (such as Facebook, Twitter, etc.) to find questions being asked that are relevant to your offer. Answer those questions, providing good value, to increase your exposure and potentially make sales.

For help with finding leads after what you offer, you can check out a demo of WebFire's tools here and grab a special deal!  Web Fire